Addressing Intellectual Capital in the Context of Integrated Strategy and Performance: Emphasizing the Role of Companies’ Unique Value Creation Mechanism, While Targeting Better Organizational Reporting In Romania: The Case of Green Marketing and Green Marketing Strategies
Journal of Marketing Research and Case Studies
The theme chosen for the scientific research entitled “Addressing intellectual capital in the context of integrated strategy and performance: emphasizing the role of companies’ unique value creation mechanism, while targeting better organizational reporting in Romania – the case of green marketing and green marketing strategies”…