Latest Communications of International Proceedings articles

A sense of security - or the lack of it - essentially determines the quality of life of every human being. Contemporary man, thanks to the digitized reality, has unlimited potential for creating his own existence. Cyberspace is now becoming an inevitable reality of everyday…

Consumer in the process of purchases requires new system approaches to measure fatigue. Neuromarketing is an innovative direction to improve the effectiveness of the company's marketing communications (primarily merchandising and advertising), by influencing the behaviour of a person as a potential buyer, taking into account…

 The Malaysian Employers’ Federation (MEF) has attempted to paint the minimum wage as being more beneficial to foreign than local employees, suggesting a lack of coherence in employers’ use of their managerial prerogatives, and blaming retrenchments on the minimum wage. The objective of this article…

The preferences of customers in the restaurant and hospitality industry strongly depend on national characteristics, fashion and the spread of certain behavioral patterns. Therefore, it is important to reveal how the increase in the popularity of pro-ecologically oriented ideas and healthy food can affect some…

Customer service is currently one of the tools for competing companies providing logistics services. The article is devoted to the logistic assessment of customer service provided by companies providing logistic services. The first part of the article focuses on the theoretical aspects in which the…

For almost thirty years Cambodia has been rebuilding and expanding the infrastructure destroyed during decades of war, and striving to improve the quality of services provided by these facilities. The success of the measures taken is a prerequisite for achievement of the strategic goals including…

Since the beginning of business management, optimization of enterprise’s performance has been recognized as its main objective. However, a suitable motivation models had to be implemented to achieve that goal. This paper aims to present discussion on Object Management Group (OMG) Business Motivation Model (BMM)…

The paper discusses the possible transformation of the existing accumulative pension system in Russia, taking into account the concept of the guaranteed pension plan (GPP) announced by the Government at the end of 2019. The main difficulties of transition to the concept of GPP, taking…

This study aims to look the special role of halal-friendly attributes in Singapore in forming destination image and behavioral intention of Muslim travelers. Singapore is among the countries with Muslim minority, yet it manages to capture a significant amount of Muslim tourist. With the growing…

Recently, societal and global interest as well as the need and necessity of solving environmental problems are also reflected in marketing, namely by a gradual transition to the application of green marketing. If a company wants to be successful, competitive and ultimately popular with customers,…