Research of Social Media Channels as A Digital Analytical and Planning Technology of Advertising Campaigns
Social Media Marketing and Consumer Behavior: 36eMKT 2020
In Russia social media, in particular instant messengers, have advanced rapidly in recent years. The most popular ones are WhatsApp, Viber, Skype, Telegram. The purpose of this article is to systematize factors of market positioning of social media channels as a digital analytical and planning…