Latest Communications of International Proceedings articles

10
Dec
2020

Communication between Citizens and Public Institutions in Times of Crisis: A Study Based on a Generation Z Perspective and Relationship Marketing Principles

Communication, Media, and Social Change: 36Comm 2020
Public institutions are gaining in prominence as they are called upon to respond to the COVID19 pandemic. The communication between citizens and institutions is increasingly important for managing the crisis, preserving society's civic fabric, and ensuring the maintenance of trust in the aftermath of the…
10
Dec
2020

Modern Managers’ Values in a Multicultural Environment – An Introduction to An In-Depth Study

Sustainability and Environmental Management: 36ENV 2020
In the context of growing business internationalization, values held by modern managers and their importance on people management in a multicultural environment are a topical and pertinent area of research. Values support managers in the realization of their visions, missions, and goals, all of which…
10
Dec
2020

Ecological and Eco-Friendlier Importance of Bamboo in The Era of Single-Use Plastic Ban in Kerala

Sustainability and Environmental Management: 36ENV 2020
Plastic is a very harmful material for nature. It is reported that 40 per cent of the pollution in the globe is happening due to plastic. Some of the reports (Patrick J Kiger, 2015; Claire Le Guern, 2019; Laura Parker, 2015; Erik Van Sebille, 2016)…
10
Dec
2020

Project Management Wytyczno: As an Example of Disseminating History in Public Space

Project Management Strategies and Success Factors: 36PMGT 2020
In the area of public history, the implementation of scientific projects is becoming not so much a common practice in the modern world as it is necessary for the implementation of multi-track projects tailored to the expectations of increasingly demanding consumers. The preliminary research was…
10
Dec
2020

How to Strengthen Accounting Transparency For? Small and Medium – Sized Enterprises

Accounting, Reporting, and Financial Analysis: 36FINACC 2020
This study seeks to find ways to reduce accounting transparency among unlisted small and medium-sized enterprises (SMEs) and strengthen them. Korean accounting transparency increases internationality at the mid- to low-income level every year after year. Transparency in accounting will affect the information environment and capital…
10
Dec
2020

Comparison of Mobile Marketing Tools Used by Higher Education Institutions in Poland and Ukraine

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The need for marketing tools integrated into interactive communications with users of the global web-based hypermedia system led to the emergence of mobile marketing. The advantages of such communications and upward trends in the wireless telecom industry have resulted in the spread of mobile marketing.…
10
Dec
2020

Towards Life Cycle Perspective in Activities of Small and Medium Enterprises in Poland

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
The growing needs of enterprises in the integration of environmental life cycle aspects into product development, related to the implementation of new legal regulations, result in the searching the relevant tools to meet these needs. The aim of this study is to present the conditionings…
10
Dec
2020

Territorial Brand Development and Evaluation (The Case of Ekaterinburg)

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The article discusses branding of a territory (city or region) as a tool to enhance its competitiveness and stimulate its socio-economic development. We focus on the case of Ekaterinburg (Russia), describe the competitive advantages of this city, and show the need for building a stronger…
10
Dec
2020

The Design of Spin N Go Board Game as a Game-Based Learning for Employment Income

Quality and Innovation in Education: 36EDU 2020
Traditional teaching-learning process required teachers to tell everything to students which end up students passively involved during the class or tutorial sessions. As the world has globally changed, the teaching and learning process needs to incorporate the interactive elements and methodologies in order to encourage…
10
Dec
2020

What are the Perspectives of Blockchain for the Supply Chains?

Information Technology and Organizational Innovation: 36ISM 2020
The success of blockchain technology in the field of cryptocurrencies has achieved considerable success, but its potential in other sectors is still unexplored. This study aims at analyzing the current state of the art of blockchain technology in the supply chain. In particular, the strengths…