The Importance of the Relation between Knowledge Sources Frequency Use and the Level of Customer Knowledge Utilisation in the ICT Sector New Product Development Process
Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
The aim of this article is to discuss the relationship between knowledge sources and the level of knowledge about customers declared by ICT industry managers organization. In the last decade, external sources of knowledge that provide valuable, up-to-date information, have gained importance. This enables enterprises…