Digital Advertising in The Perspective of The Polish Market – Assessment of The Perception of Trust and Effectiveness in The Opinion of Internet Users
Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Building trust in a product, brand or company is an essential part of building the right relationship between the company and consumers. One of the factors influencing the level of consumer confidence is two-way communication. Advertising as a communication tool attracting attention and evoking emotions…