Latest Communications of International Proceedings articles

This article contains a synthetic image of the public relations market in Poland, which is the result of the analysis of research conducted in 2019 on a sample of 253 PR representatives using the auditorium testing method. It is a continuation of a project initiated…

It is widely known that development shapes population trends. When income is rising, a depletion in the birth rate can be experienced (Brückner, Schwandt, 2013; Sinding, 2009). But the contrary can be also true: population trends can hamper or boost development. While, in the present…

This paper explores the peculiarities of the Chinese communication strategy of the company in the domestic market. The Moutai brand in the alcoholic beverage market in China is regarded as the leader among the producers of the national Chinese drink - baijiu. In this study,…

The aim of the publication is to evaluate the perception and significance of the costs incurred by the owners of historic hotels in relation to the necessity of ensuring an appropriate level of quality of their facilities. For the purpose of the publication 47 out…

Quality of life should not only be considered through the prism of material welfare, because it is also directly related to the individual’s mental sphere. The subjective aspect of quality of life is associated with well-being that provides contentment with life, as well as a…

This article focuses on vital issue of energy transformation in Poland in the context of situation on energy markets and energy policy in European Union (EU). The main purpose of this publication is to indicate the challenges and conditions for energy transition, particularly in terms…

Many recent studies have documented the influence of social media usage on consumer purchasing decisions. However, less is known about how newer forms of media such as social networking sites influence more significant decisions about choosing a new employer and job search. The present study…

This paper brings to the fore the importance of human resources as a value-creating force in the process of streamlining organizational activity, using several approaches in terms of critical analysis, comparative study, to conduct an analysis of human resource integration to current requirements. The development…

Sustainable social development depends, among others, on a reasonable work-life balance (WLB). This balance and the ways in which it can be maintained have been called into question by the changes associated with the Covid-19 pandemic. For some workers, these changes were clearly unfavourable, while…

Before the pandemic, only 2.13% of the Poles worked remotely. COVID-19 made many Polish employees perform work from home (WFH), which was something completely new and unexpected for them. It could be assumed that the lack of previous experience and the sudden introduction of this…