Latest Communications of International Proceedings articles

This article contains a synthetic image of the public relations market in Poland, which is the result of the analysis of research conducted in 2019 on a sample of 253 PR representatives using the auditorium testing method. It is a continuation of a project initiated…

This paper explores the peculiarities of the Chinese communication strategy of the company in the domestic market. The Moutai brand in the alcoholic beverage market in China is regarded as the leader among the producers of the national Chinese drink - baijiu. In this study,…

Quality of life should not only be considered through the prism of material welfare, because it is also directly related to the individual’s mental sphere. The subjective aspect of quality of life is associated with well-being that provides contentment with life, as well as a…

Many recent studies have documented the influence of social media usage on consumer purchasing decisions. However, less is known about how newer forms of media such as social networking sites influence more significant decisions about choosing a new employer and job search. The present study…

This paper brings to the fore the importance of human resources as a value-creating force in the process of streamlining organizational activity, using several approaches in terms of critical analysis, comparative study, to conduct an analysis of human resource integration to current requirements. The development…

Sustainable social development depends, among others, on a reasonable work-life balance (WLB). This balance and the ways in which it can be maintained have been called into question by the changes associated with the Covid-19 pandemic. For some workers, these changes were clearly unfavourable, while…

Before the pandemic, only 2.13% of the Poles worked remotely. COVID-19 made many Polish employees perform work from home (WFH), which was something completely new and unexpected for them. It could be assumed that the lack of previous experience and the sudden introduction of this…

SARS COV-19 pandemic brought back on the public agenda the inequalities in the public education system regarding access to public education facilities and impact on the performance of students when factoring for academic performance, area of residency and sex. In this paper we provide some…

Aim: The aim of the paper is to outline issues encountered in project management in the context of risk management in the ceramic sanitaryware industry. The authors consider the industry to be one characterized by high barriers to entry, which distinguishes its project management approach…

I use data on Facebook and Netflix to validate Metcalfe’s law and propose changes related to variables used in calculations. I find that Metcalfe’s law provides for the best fit in Facebook, but Sarnoff’s law should be used in the case of Netflix. This supplements…