Latest Communications of International Proceedings articles

Celebrity endorsement has a long history in the world of advertising. Today the celebrity endorsement strategies are frequently used by marketers in order to increase their sales and thereby extend the market share of the company. They also believe that using well-known characters in their…

The purpose of the article is the emphasis on customer meaning in the process of value co-creation and on possibility of using this cooperation in building of company’s competitive advantage. The research design and methods are: literature review and case study - the analysis of…

Viewings of real estate properties can be time-consuming and require multiple visits by interested buyers. There are two models of buying or trying to find property: 1) physical/material, and 2) virtual/digital searching. Immersive technology aids the development of different ways of viewing a property. The…

The article presents the issues of positive and negative effects of the development of Industry 4.0 by referring, among others, to the issue of technological unemployment. The aim of the article is to indicate the need for appropriate education programming, including lifelong learning, aimed at…

We can observe in the present the appearance of a new economy based on knowledge and ideas, in which the key factor of prosperity and economic growth is the superior knowledge capitalization. In this new type of economy knowledge is considered to be the driving…

Big data is one prime mover in this Industrial Revolution 4.0 era. Many industrial and service firms have actively charted their ways and directions towards incorporating and implementing big data approach into their strategic planning and daily business operations too. However, observing into this new…

The main objective of this paper is to evaluate consumers’ attitudes toward ecological packaging. The research using the online questionnaire survey was conducted among 275 Polish respondents in July 2020. The research results show that one of the most crucial factors for the target group…

Currently, the business environment, which every company faces, is highly competitive and changing. Today’s innovation is tomorrow's standard and this is no different in parking lots, which also face a very competitive environment. It involves various factors that determine the level of demand, such as…

The objective of the article is to present the status of Polish crimes against financial interests of the European Union, which may help implement the process of fighting the system of financial frauds by Polish and international law enforcement authorities in that regard. The indicated…

In the present study, the author, starting from the premiere regulation of the internship in Romania, analyzes the provisions of Law no. 176/2018 regarding the internship and the legislative act that completes the mentioned law, respectively the Government Emergency Ordinance no. 13/2019. The internship activity…