Latest Communications of International Proceedings articles

27
Jul
2021

Contradicting Approaches in Adult Education Based on Research Findings

Trends in Education – Enhancing Learning and Development: 37EDU 2021
The author reviews approaches of adult educators to their roles and to adult learning. The paper reflects the findings of a phenomenographic research that was carried out in 2017 and 2018 with participation of 20 adult educators, representing both formal and non-formal education. The purpose…
27
Jul
2021

Does It Pay to Rebrand? The Relationship Between Corporate Rebranding Strategies and Financial Performance of Joint-Stock Companies.

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Purpose: The aim of this paper is to examine the relationship between corporate rebranding strategies and companies’ financial performance. Methodology: The sample comprised of 121 joint-stock companies listed on Warsaw Stock Exchange Main Market and New Connect in Poland. The multiple regression was conducted first…
27
Jul
2021

A Few Factors of Creation of The New Polymer Enterprises

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
The article discusses an approach to the creation of new chemical industries in the field of polymer materials. An assessment of the stages of the formation of polymer industries is provided and a three-dimensional model of the conditions for their creation is developed.
27
Jul
2021

Innovative Marketing Technology in the Food and Beverage Industry in Malaysia

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Nowadays, Food and Beverage (F&B) sector are more focused on using marketing technology in introducing their products and enhancing their company's image in the market. However, consumer adoption technology of product or service continues to be a challenge for the marketer in the market. This…
27
Jul
2021

Enhancing the Workforce for Industry 5.0

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
Contrary to the trends in Industry 4.0 toward technology and dehumanization, technological advancement and innovation best practices. Industry 5.0 will bend back toward the service of humanity. At workplaces, this industrial revolution will place greater importance on human intelligence than ever. The fifth industrial revolution brings in…
27
Jul
2021

Determinants of Income Inequality In 26 European Union Countries

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
The main goal of the research is to empirically investigate the determinants of income inequality in the European Union countries in 2005-2018. Complementary goal is to verify their impact on income inequality in the distinguished subgroups of countries. The research was conducted for twenty-six of…
27
Jul
2021

Problem Identification in Planning Transport Process of Break Bulk Cargo

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
The break bulk cargo system involves the transport of independent consignments using grouped means of transport. The cargo is not divided up during reloading. Its content can be dimensioned and weighed. Separate consignors are handled in the course of one transport task. Planning the transport…
27
Jul
2021

Bathing Safety Management – A Case Study

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
The issue of safety management in bathing areas should be considered as a multifactorial phenomenon. Important for ensuring the safety of people staying in bathing areas is to provide rescue protection in the form of services and entities whose task is to undertake rescue and…
27
Jul
2021

Risk of Enterprises’ Innovative Activity in the context of Their Financial Performance – Evidence from Poland

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
In the literature term „innovativeness” in the context of enterprises is identified with a key success factor that determines the competitive advantage of enterprises on the market. At the same time, however, for various reasons, this activity involves considerable risk, which is also often perceived…
27
Jul
2021

Web Advertising Content Personalization Using Artificial Intelligence

Innovations in Artificial Intelligence, Machine Learning and Intelligent Systems: 37AI 2021
User experience is the most important part of any website. In the past, users of multimedia content were saturated with a generic offer, and today they expect customized content. Artificial intelligence (AI) provides opportunities to serve up the right advertising content at the right time…