Factors Influencing SME Performance: The Mediating and Moderating Role of Perceived Social Media Benefit and Organizational Culture
Digital Transformation and Technology Integration in Enterprise Management: 38ISM 2021
The study sought to investigate the mediating and moderating role of social media and organizational culture in the relationship between the Technology–organization–environment (TOE) framework and SME performance. Using a quantitative research design and positivist research paradigm, the researcher sought to attain the study's research objectives.…