Latest Communications of International Proceedings articles

Consumers’ purchase behaviour is presented in the literature as a very dynamic and context-dependent field. More importantly, it is still underexplored, especially in such unprecedented circumstances like the Covid-19 pandemic. Our research addresses this gap in knowledge from the perspective of the convenience stores sector.…

Purpose - The purpose of this paper is to present the most applied segmentation criteria for modern grocery retailers and to see if the precision marketing strategy for convenience stores should be changed after COVID-19 pandemic. Design/methodology/approach – The literature review is presenting the consist…

Product packaging plays a key role in marketing communication by initiating and establishing contact with consumers. Getting to know customer attitudes and needs, including in terms of food products, is very important, especially now, during the pandemic, which has established new consumption trends, and has…

Today, there is a growing use of digital media and ICTs, which can result in interacting by customers more and more complexly with stakeholders of the purchasing process and contributing to the appearance of specific risks. This is particularly important in the COVID-19 pandemic, when…

As the COVID-19 pandemic outbreaks all over the world, several clinical medical centers are currently testing numerous medicines in clinical trials. However, there is no powerful medication recommended so far, in addition to the possibility of clinical trials failure in the context of unbeneficial investments…

The whole world is currently facing the same problem, namely, the hoax wave. Hoax appeared insistently various contexts for the distribution of information, from politics to health, from public to private matters. The existence of the internet, a package with a culture that is built…

Technological innovations through digitization have been an advantage during the Covid-19 lockdown era. Coronavirus's rapid spread incurred stern restrictive policies in many countries due to the rising death toll. The Federal Government of Nigeria, to ensure citizens' safety of proclaimed a compulsory lockdown of all…

This study focuses on how consumers view virtual and augmented realities as empowering present and future tenses.  We are exploring how new technologies can become the basis for a new computing platform and, ultimately, affect the emotional side of using such systems to increase sales…

The paper herein serves as a theoretical study on the relation between the quality in services and clients’ satisfaction, conducted among clients in a county in regards to the digitals services, aiming to point out to the level of clients’ satisfaction, as well as to…

Segmentation is one of the basic stages of formulating a marketing strategy and is the starting point for selecting the target market(s) of operation and the choice of positioning. It allows companies to optimise their marketing communication expenses and build relationships with buyers more effectively.…