Latest Communications of International Proceedings articles

Customer opinions and the actual behaviour of a customer sometimes differ diametrically. Management science refers to this as the intention-behaviour gap. When developing new products, it is important for manufacturers to obtain the customer's opinion on whether they would also demand the product. Using the…

Customer purchase intention is impacted by various factors and have been studied extensively in literature and invarious contexts. Organic products are becoming more and more popular with many people seeking to live healthier lifestyles whereas social media has also presented customers with a new aesthetic…

Human capital is a competitive factor that allows to obtain a greater competitive advantage over competitors, so there is a growing concern on the part of companies to keep their employees engaged with their mission, vision and values. Organizations need people, their technical and human…

YouTube remains one of the most important platforms on the Internet, given its importance in the daily lives of users and in advertisers' promotional strategies. In fact, while this video-sharing platform attracts billions of users around the world, it also captivates advertisers seeking to effectively…

Competition is one of the basic foundations of a free market economy, being at the same time the basis of freedom of economic activity. Competition has a positive impact not only on professional entities, motivating them to develop, but also on consumers, who, thanks to…

The modern economy is characterized by high volatility, and doing business under the current conditions is becoming an increasingly difficult task. Under such conditions, the competitive advantage of enterprises is gaining new importance, as a key tool for creating economic security for enterprises, especially in…

The paper delves into the efficacy of financial statements, scrutinizing the quality determinants and the role of fair value in financial reporting. It argues that while accounting standards aim to enhance the quality of financial statements for better capital market decisions, the real challenge lies…

In today's developing economy, it is clear that technology and human knowledge are creating new opportunities. The issue is not whether we use Artificial Intelligence (AI) systems, but how we value the assets generated by AI, how it interacts with the firm's Intellectual Capital (IC)…

Financial management in modern enterprises becomes particularly important in crisis conditions. Many years of experience of scientists and researchers indicate that attention to the proper relations between the capital structure and the asset structure is the key to the success of an enterprise and a…

The focus of this study is to investigate the methods by which entrepreneurs make management accounting decisions related to output management, such as planning, investment and resource allocation. Dissemination and application of knowledge is a fundamental aspect of the study.The focus of this discussion is…