Latest Communications of International Proceedings articles

13
Aug
2025

Digitization of taxes in Poland and its impact on the accounting information system: A Literature Review

Accounting Innovation and Audit Practice: 45ACC 2025
The aim of this article is to review digital tools implemented in the area of tax settlements and tax reporting that have an impact on the accounting information system of enterprises in Poland, as well as to identify the challenges and benefits that digitisation in…
13
Aug
2025

Disclosure of Provisions as Prior Period Errors: A Case Study from Poland

Accounting Innovation and Audit Practice: 45ACC 2025
In his practical experience, the Author has often encountered the issue of provisions. During business consultations, the Author often encountered cases in which provisions are not created. There are many reasons for this situation – from lack of knowledge about the need to estimate them,…
13
Aug
2025

Analysis of Key Audit Matters in WIG 20 Audit Reports

Accounting Innovation and Audit Practice: 45ACC 2025
This study is a continuation of the earlier research of the author in respect of key audit matters (further also referred to as “Key Audit Matters” or “KAM”) reported by auditors of selected listed companies in Poland (WIG 20), Germany (DAX30) and France (CAC 40)…
13
Aug
2025

National Accounting Culture and Its Effect on Financial Reporting in a Globalized World Research in Progress

Accounting Innovation and Audit Practice: 45ACC 2025
The primary objective of this study is to investigate the impact of culture (as measured by Hofstede) on disclosures in financial statements prepared under International Financial Reporting Standards (IFRS) by firms from different countries. The sample will comprise 2021-2023 consolidated financial statements of listed companies…
12
Aug
2025

Innovative Concept for Direct Customer Profiling as An Alternative or Complement to the Services of Global Players: The Example of Google, Meta, Tiktok

Trends in Marketing and Online Marketing: 45MKT 2025
The purpose of this article is to present an innovative model for direct customer profiling AAET (Ask, Answer, Earn, Transform), based on the principle of direct and transparent exchange of value, i.e. marketing information for micropayments. In contrast to the currently dominant indirect model, associated…
12
Aug
2025

Exploring AI-Driven Social Media Content Creation Benefits, Barriers, And Good Practices: Experts’ Interviews

Trends in Marketing and Online Marketing: 45MKT 2025
The explosive growth of generative artificial intelligence (Gen AI) is reshaping social‑media workflows, yet its concrete contribution to professional content practice remains underexplored. To address this gap, we conducted semi‑structured online interviews in February 2025 with 14 social‑media specialists from event management, IT, marketing, graphic design, and…
12
Aug
2025

Social Media and the Mediatization of Politics in Poland: Changing Communication Strategies of Politicians in The Digital Age

Trends in Marketing and Online Marketing: 45MKT 2025
The article addresses the topic of the mediatization of politics in Poland and the growing role of social media in politicians' communication strategies. This study focuses on the analysis of the role of mediatization in Polish political life, with particular emphasis on the importance of…
12
Aug
2025

Enhancing Consumer Trust in Organic Products through The Role of Certification, Transparency, and Digital Innovation in Emerging Markets: A Literature Review

Trends in Marketing and Online Marketing: 45MKT 2025
Consumer trust remains a critical factor in the growth of the organic food market, especially in the emerging markets where cynicism still prevails regarding products’ certification, authenticity, and traceability. This study, focussing on Morocco, explores how product certification, supply-chain transparency, and digital innovation can be…
11
Aug
2025

The Quality of Hotel Services in Sopot in the Light of Online Reviews – An Analysis of Key Strengths and Weaknesses

Trends in Marketing and Online Marketing: 45MKT 2025
The increasing influence of online reviews on consumer choices in the hospitality sector has made sentiment analysis a valuable tool for assessing service quality. Although many studies have addressed service quality in tourism, few have focused on the systematic use of Natural Language Processing (NLP)…
11
Aug
2025

Towards Poland’s Energy Transition: The Embeddedness of Scientific Energy-Related Projects in a Broader Context

Regional Perspectives on Energy Transition: 45NRG 2025
The accelerating pace of the green transition and the urgent need for energy security across Europe have increased interest in energy-related research. In Poland, these challenges are particularly pressing due to  the country’s heavy reliance on fossil fuels and the resulting vulnerability of the energy…