Is It Time for a Crisis of Trust? Case of CD PROJEKT RED Game Development Studio and Their “Masterpiece” – Cyberpunk 2077 Premiere
Modern Marketing, Brand Perception and Consumer Insights: 38MKT 2021
Practice provides a lot of evidence that it is very hard to build brand image and customer loyalty, but it is very easy to ruin them. That is why the aim of the article is to revive the discussion within the above-mentioned issues. Considerations are…