Latest Communications of International Proceedings articles

Currently, various forms of employment are implemented in the labour markets. In Poland, non-standard forms are used to a relatively high extent. Based on the research covering a representative sample of 1,000 working Poles, it was analysed whether and depending on what factors employees can…

Each firm has its own interesting experience and strategy for entering the business space, so that it can be implemented there at a low cost of money and effort. And at the same time, they follow it for many years, despite the great competition among…

Lack of data and validation of their relevance are essential issues in the transition to online financial services. Increasing data volumes and fast processing enable financial intermediaries to expand retail, social media services. The options proposed in the article for introducing new datasets into recommender…

The current economic environment is characterized by fierce global competition and rapid changes in the market. Innovation, environmental issues and the limitations of natural resources have become increasingly important for society, and therefore more researchers adopt the topics from a sustainable development perspective. The construction industry is…

Cybersecurity is an important issue when dealing with e-services of public administration (also referred to as e-government or e-administration). If unskilled, unprepared, and unaware users operate sophisticated e-administration services, their vulnerability to potential cyber-attacks rises. The population of the e-administration end-users consists of individuals representing…

A Number of researches confirmed influence ON product placement in computer games on brand reception but still lacks knowledge about brand introduction by players through game modding. In June 2020, the author carried out an online survey amongst computer game players (N=1157). The survey was…

Today the use of international marketing by companies in their commercial activities is becoming a necessity. The study of international marketing is especially relevant for Russia. However, when developing foreign markets, the company cannot limit its activities to the use of classical marketing tools, since…

Considering the ongoing processes in domestic agriculture, its constant transformation should be noted. Under these conditions, an entrepreneur has to make a decision every second in his business activity. The most difficult problem is assessing the potential consequences of risks, i.e. amounts to cover unforeseen…

This study focuses on analysing the effects of social media on small natural dermo-cosmetic brands. Moreover, the research takes into consideration the possible implications of social proof strategy when it comes to consumers’ purchasing patterns. In other words, this study aims to assess whether or…

In the context of the global economic crisis caused by the pandemic and as a result of this increased competition for each company, the task of maintaining and increasing its own competitiveness comes to the fore. The market situation largely depends on the state and…