How is Information Integration Management Shaping up in CRM Systems? Omnichannel Conditions Vs. Enterprise Maturity
Digitalization and Technological Innovations Across Industries: 37ISM 2021
Information integration - centralization and standardization of data - is a prerequisite for omnichannel sales to work. The purpose of the article is to identify and evaluate the aspects of information integration - data collection, processing, sharing and storage in the cross-section of the organization's…