Latest Communications of International Proceedings articles

08
Dec
2023

Modern Technologies in Marketing during the COVID-19 Pandemic – State of the Literature Research

Trends in Marketing Innovations and Consumer Behavior: 42MKT 2023
The use of modern technologies in marketing is characteristic of fast-changing industries and big innovative companies. However, the situation changed during the pandemic crisis when companies had to deal with a high-velocity environment. We could observe, that modern technologies were used in marketing also by…
08
Dec
2023

Promoting Cryptocurrencies Via Social Media

Trends in Marketing Innovations and Consumer Behavior: 42MKT 2023
In today’s digital age, social media is the main means of communication and information sharing.  Social media platforms create a space for peer-to-peer communication, information sharing and thus provide speed of dissemination of information about cryptocurrencies and increase their popularity. Social media is also a powerful competitive…
08
Dec
2023

Perception of Cryptocurrencies by Slovak Consumers

Trends in Marketing Innovations and Consumer Behavior: 42MKT 2023
Technological progress is the driving force behind significant changes in the world economy. Even money, monetary aggregates, payment systems and the exchange of goods and services did not avoid these changes. The rapid expansion of internet commerce and mobile technologies, advances in encryption and network…
08
Dec
2023

Comparative Analysis Maintenance and Repair Costs of Electric, Hybrid and Combustion Engine Vehicles

Sustainable Energy - Valuation, and Transformation: 42NRG 2023
As the number of electric and hybrid vehicle users increases, there is growing interest in the topic of maintenance and servicing costs. Many literature sources do not provide information on this topic and only limit themselves to energy costs. However, it is not just energy…
08
Dec
2023

Funeral Company Customer Satisfaction and Loyalty

Trends in Marketing Innovations and Consumer Behavior: 42MKT 2023
Purpose: The aim of the paper was to analyse and present the results of the research concerning customers satisfaction and loyalty. The uniqueness of this article is that it concerns funeral services that are associated with the sad event of the death of a loved…
08
Dec
2023

Sensory Marketing as A Tool for Influencing Consumer Decision-Making: A Case Study of The Slovak Republic

Trends in Marketing Innovations and Consumer Behavior: 42MKT 2023
Intense rivalry today forces businesses and brands to strive for differentiation. Employing marketing strategies that can engage consumers is one way to differentiate yourself from your competitors. Sensory marketing is one way to achieve this. The main goal of the publication is to examine the…
08
Dec
2023

A Study of the Effectiveness of the Main Online Advertising Tools Used by Companies in Romania

Trends in Marketing Innovations and Consumer Behavior: 42MKT 2023
In the continuously expanding digital era, online advertising has become one of the essential pillars of companies' marketing strategies worldwide. Romania is no exception, with organizations of all sizes directing their resources to online platforms to promote their products and services. However, for online advertising…
07
Dec
2023

Identification of Key Success Factors in Healthcare Project Management: Multiple Case Studies from Poland

Innovation, Resilience, and Sustainable Strategies in Modern Business Environments: 42MGT 2023
The article presents the results of research on key success factors in project management in the healthcare sector. The aim was to identify and analyze the key success factors, their understanding and perception by stakeholders, and the practical implications for healthcare project management. The literature…
07
Dec
2023

Reviewing Social Connectedness as Work Motivation in the Post-Pandemic Hybrid Work Model

Innovation, Resilience, and Sustainable Strategies in Modern Business Environments: 42MGT 2023
Social connectedness encapsulates the notion of self in relation to other people. Studies of work motivation consented that work motivation is highly correlated with social relationship. In times of post-pandemic where the necessity of physical workplace has been arguably doubted, employees are considered to be…
07
Dec
2023

Managing Autonomy With Aristotle: The Contribution of Greek Thought To A Contemporary Management Problem

Innovation, Resilience, and Sustainable Strategies in Modern Business Environments: 42MGT 2023
When dealing with the management of autonomy, the theory of organisations neglects what employees' decisions are about, or at least does not take it into account in all its aspects, which prevents it from offering a complete and ordered vision of the subject. This research…