Latest Communications of International Proceedings articles

Social Networking Sites (SNSs) have greatly changed e-commerce by creating a new dimension in online buying and selling procedures, as e-shops use them to communicate with consumers, strengthening brand awareness and brand loyalty. In this paper, we investigate the characteristics of posts that increase engagement…

Exploring efforts for communicating risk specifically tailored to COVID-19 global epidemic could facilitate the identification of program priorities and key implementation constructs most likely associated with positive outcomes. We aimed to identify key considerations and lessons learnt from communicating risk during COVID-19 pandemic through a…

While all the countries around the world agree to the urgency of eliminating fossil fuel subsidy reforms due to the rising awareness of their environmental, economic, and social effects, the magnitude of fossil fuel subsidies remains substantially high. Efforts of reforms of fossil fuel subsidies…

This paper studies the digital transformation in a business environment and education sector in the context of the COVID-19 pandemic. There is a vast range of practices and technologies used to cope with the pandemic. Organizations were forced to rethink their management systems and reengineer…

The Corona Disease 2019 (COVID-19) pandemic has changed the world considerably and has disrupted businesses and people’s lives globally. In response to the pandemic, businesses have seen increased demand for corporate social responsibility (CSR). Businesses can increase their investments in CSR initiatives during the pandemic…

The aim of the article is to present the potential of renewable resources in the context of using them to stop the progressive degradation of the natural environment against the background of activities undertaken by the European Union and on the example of Greater Poland…

Innovation has a significant impact on socio-economic development. They are a factor and an opportunity for the development of enterprises, allowing them to gain a competitive advantage on the market. To achieve a good position and success on the market, these enterprises should create and…

The paper is an attempt to describe marketing communication conducted by small businesses on the Internet through websites and on-line advertising. It shows how small and medium-sized enterprises seek to build their image on the Web using complex multimodal messages (verbal, non-verbal, visual and acoustic elements),…

The research topic is oriented to the knowledge of new technologies, Business Intelligence and Data Warehouse, to improve data management and decision making. The study conducted is a review of the scientific literature, containing 67 articles from the databases: CROSBI, Hrčak, Dialnet, Digital Commoms, Taylor…

This article discusses current online marketing tools that directly affect a company's reputation and affect the company's competitiveness in the online environment. The possibilities of the utilization of specific marketing tools have been identified and clearly described according to the detailed content analysis. The main…