Latest Communications of International Proceedings articles

19
Dec
2020

Industrial Heritage as a Brand of the Ural Region in the Context of New Industrialization

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The topic of the article is extremely relevant at the present time, because there is a need to create an economically attractive image of the Ural region.  In the article, the authors touch upon an unusual aspect that influences on the development of new industrialization…
19
Dec
2020

The Quality of Local Government Websites from the Technical SEO Perspective

Information Technology and Organizational Innovation: 36ISM 2020
The website is the foundation of electronic administration. A website that has been search-engine optimised has a better potential to reach users. The purpose of the paper is to assess the degree of search engine optimisation of local government websites in Lesser Poland. The research…
19
Dec
2020

Internal Marketing and Burnout: An Exploratory Analysis in Romanian Health Care Organizations

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Burnout is an increasingly prevalent syndrome among physicians, with specific organizational factors contributing to its alleviation. This study aimed to assess the prevalence of burnout, its association with Internal Marketing (IM), and the use of IM practices within Romanian health care organizations. 332 Romanian physicians…
19
Dec
2020

Some Remarks to Behavioral Aspects of Brand Management from the Perspective of Foreign Market

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Aspects related to the country of origin of the brand are traditionally identified with cultural identity, political climate, language, history, landscape relief, economic and technical development, as well as religiosity and population. Based on these elements, the country's image can also be understood as an…
19
Dec
2020

Social Potential in the Conditions of Digitalization of Economy and Society: Evaluation and Opportunities for Development

Challenges and Opportunities in the Digital Economy: 36DIGECO 2020
The article is a study of social potential in the context of digitalization of the economy and society and a consideration of its opportunities for development. The study establish that the economy digitalization is one of the most widely discussed aspects of the global socio-economic…
19
Dec
2020

Customer Service in Logistics – A Theoretical Framework

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
The article is devoted to the analysis of the issue of customer service in logistics. The article indicates theoretical aspects relating to the issues of logistic customer service defined in the literature. Customer service finds close connections with all logistic processes taking place in the…
19
Dec
2020

Omnichannel Sales in Marketing Mix Context – Research Results

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Purpose: The theoretical purpose of this article is to identify customer behaviour in a multi-channel sales environment in terms of all marketing mix components: product - stock availability, price - differentiation level, promotion - additional terms and conditions, distribution - delivery and return options. The…
19
Dec
2020

Financial Sustainability of Educational Institutions in Nigeria: Balanced Scorecard Approach and Implications for Policy Designs

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
The study investigated the financial sustainability of the public federal higher educational institutions in Nigeria.  The population of the study comprised twenty-five (25) Public higher educational institutions from four (4) geo-political zones and Abuja.  Secondary data were sourced from Annual General Warrant from the Office…
19
Dec
2020

A Competency-Based Approach to the Assessment of Civil Servants’ Performance in High-Risk Environments

Employee Relations and Strategic Human Resource Management: 36HR 2020
The effectiveness of public management depends on the civil service performance. Civil service is one of the types of public service. Since one of its priorities is personnel policy, civil servants deal with the issues related to the social, legal and professional spheres. A civil…
19
Dec
2020

Impact Factors Influencing Budgetary Savings in Public Procurements in Ukraine

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
One of the main functions of the state is the purchase of goods, works and services to meet public needs. More than 30 thousand tender organizers are undertaking procurement activities in Ukraine in the public sector of the economy. The annual volume of public procurements…