Latest Communications of International Proceedings articles

05
Dec
2020

Content Marketing in The Context of Brand Building

Social Media Marketing and Consumer Behavior: 36eMKT 2020
The development of technologies and the Web 2.0 environment have influenced the behavior of content producers and consumers as well and made it necessary to change marketing concepts. Content marketing is a current trend that brings benefits to companies and their clients, moving in a…
04
Dec
2020

Why Do Banks Fail to Shield Themselves from Money Laundering Risk?

Banking Regulation, Risk, and Performance: 36Bank 2020
It is at times perplexing that with vigorous measures in place, banks are still knowingly and unknowingly absorbing money laundering risk into their institutions. Besides various measures implemented by the banks, the regulators are also making constant attempts to protect the banking industry, but the…
04
Dec
2020

Determinants of Corporate Investments in Innovativeness – Evidence from Central and Eastern European Countries

Accounting, Reporting, and Financial Analysis: 36FINACC 2020
The aim of the paper is to investigate the determinants of investment in innovativeness in the case of companies from the Central and Eastern European Countries (CEECs). To adress the problem of underreporting of R&D expenditure which seemes to be especially evident in emerging economies,…
04
Dec
2020

Radio Management for Development: The Case of Orisun FM

Communication, Media, and Social Change: 36Comm 2020
The power of the mass media to influence public opinion enables them to facilitate positive change and development in the society. However, there has been an extensive intellectual criticism of the discriminatory disposition of broadcasting authorities in Nigeria towards majority of the population resident in…
04
Dec
2020

Multifaceted Risk Model for Measurement of Sustainability of the Production Processes

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
The authors of the article focused on the issue of measurement and assessment of sustainability of the production processes. The analyses of the durability potential of the production processes require many different areas of factors and conditions to be taken into consideration. The research task…
04
Dec
2020

Open Innovation in Small and Medium Enterprises: A Review of the Literature

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
In recent years, studies on open innovation in small and medium-sized enterprises (SMEs) have seen a spectacular increase. However, even in this context, there is still no comprehensive analysis for this area of research. Through this study we will examine the current state of research…
04
Dec
2020

Conceptual Aspects of Innovation Management in Offline and Networked Production Systems

Project Management Strategies and Success Factors: 36PMGT 2020
The digital economy makes new demands on the models of company management, demands from them fundamentally new approaches to innovation, including in the field of innovative entrepreneurship. Among the important prerequisites for the network transformation of the innovative activity of modern production systems in the…
04
Dec
2020

Cultivating Leadership among Accounting Educators in Malaysian Context Using Qalb-Guided Leadership Framework

Accounting, Reporting, and Financial Analysis: 36FINACC 2020
This paper aims to discuss the concept of qalb-guided leadership and the importance of cultivating the qalb-guided leadership elements among Malaysian accounting educators. The educators are leaders that play a significant role to educate students to become intellectually, spiritually, emotionally and physically balanced as well…
04
Dec
2020

Leadership Style, Entrepreneurial Orientation and Their Consequences: A Review Paper

Leadership Styles and Their Impact on Organizational Performance and Innovation: 36LEAD 2020
Effective Leadership is important for the growth and survival of every organization. Entrepreneurial orientation dimensions of risk-taking, innovativeness, and proactiveness enable an entrepreneur to spot and exploit opportunities ahead of competitors. The author uses a critical literature review method to draw insight on leadership styles,…
04
Dec
2020

Employment Quality and Employees’ Satisfaction in the Nigerian Public Service: A Conceptual Review

Employee Relations and Strategic Human Resource Management: 36HR 2020
All over the world, the satisfaction of employees in an organisation through work flexibility for career advancement is vital to organisational sustainability. This study recognizes an essential strategy of motivating the corporate workforce for improved performance by managers of public and private organisations in their…