Latest Communications of International Proceedings articles

05
Dec
2020

The Effects of Company CSR on Generation Z – Example of an Insurance Company

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
The purpose and the objective of this paper are to examine the essence of the social responsibility concept by way of an example of a respected Serbian company doing business in the insurance industry, with a special focus on the opinions and attitudes of Generation…
05
Dec
2020

Factors Affecting Indonesian Customers’ Intention to Invest in Green Sukuk

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Climate change is occurring today due to the widespread exploitation of natural resources undertaken by humans in order to meet their needs. To deal with these problems, it is necessary we play an active role in preventing and/or dealing with climate change, such as using…
05
Dec
2020

Types of Mobile and Virtual Consumer Interactions

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Consumers find mobile and online shopping very convenient and cost effective. Online shopping would secure greater ubiquity and scale, given the current global pandemic. Different apps and web sites provide the appropriate platform for ecommerce transactions, medical needs through telemedicine, and entertainment through online movie…
05
Dec
2020

Switching in Donation Behavior Using Financial Technology during the Covid-19 Pandemic in Indonesia

FinTech, Blockchain, and Digital Finance: 36FinTech 2020
Social restrictions and suggestions to stay at home in the era of the Covid-19 pandemic have changed Indonesian people's habits to interact with one another, including donation activity. This study aims to determine the factors contributing to Donation Switching Behavior from the use of cash…
05
Dec
2020

Research of Social Media Channels as A Digital Analytical and Planning Technology of Advertising Campaigns

Social Media Marketing and Consumer Behavior: 36eMKT 2020
In Russia social media, in particular instant messengers, have advanced rapidly in recent years. The most popular ones are WhatsApp, Viber, Skype, Telegram. The purpose of this article is to systematize factors of market positioning of social media channels as a digital analytical and planning…
05
Dec
2020

Crystalizing the Effect of Facebook Marketing on Customers Purchasing Behaviour

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Technology and internet have played a crucial role in most of the organisational activities. The advances in technology are making a huge impact on how we use social media. In this dispensation, the traditional marketing methods have become small segment of the various approaches used for marketing and…
05
Dec
2020

Interoperability of Traditional and Distributed Ledger-Based Payment Systems

FinTech, Blockchain, and Digital Finance: 36FinTech 2020
The article defines the theoretical basis for the interoperability of payment systems, presents its structural classification. As part of the structural classification, levels, types, forms of interoperability for payment systems are specified. Interoperability of distributed ledgers is reviewed. One of the main tasks of the…
05
Dec
2020

The Well-Being of Russian Regions under Threat: Economic and Social Impact Assessment of COVID-19

Economic Impact of COVID-19 Pandemic on Countries Around the World: COVID36ECO 2020
The purpose of the study is to reveal the nature and consequences of the economic and social impact of the coronavirus pandemic on the dynamics of Russian regions development. The authors described the economic consequences of the pandemic for the regions of the Russian Federation…
05
Dec
2020

Using an Extended Technology Acceptance Model to Explore Digital Marketing and Consumer Buying Behavior

Social Media Marketing and Consumer Behavior: 36eMKT 2020
With the advent of AI, businesses get deeper real-time insights into what customers want and based on these insights, businesses can create a personalised experience for every individual customer. The online marketing media adopting AI applications has influenced the customers buying behavior and is essential…
05
Dec
2020

Analysis of Global Connections. Countries Closer and Further in Development in Globalization

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
Globalization currently affects every person and every sphere of his life. For this reason, we have financial, social, cultural, political, ecological, economic and even globalization, as shown by recent global events related to COVID19, perhaps even globalization of illness. Globalization is not new but is…