Internal and External Drivers of Online Impulsive Buying Behavior and Post-purchase Cognitive Dissonance: A Confirmatory Factor Analysis on 284 Egyptians’ online Shoppers
Digital Marketing Trends - Consumer Behavior and Social Media Impact: 44eMKT 2024
The current study proposes an integrated framework that combines several factors influencing online impulsive buying behavior, and how online shoppers feel after making online purchases. This study is a response to the growth of online shopping, which has become a prevalent behavior among online shoppers…