Latest Communications of International Proceedings articles

En un mercado competitivo como el sector bancario, la lealtad del cliente se ha convertido en un factor determinante para el éxito a largo plazo de los bancos. En este contexto, el marketing relacional desempeña un papel importante para establecer relaciones sólidas y duraderas con…

The main objective of the research contained in the article is to analyse the structure of the market of energy suppliers for charging electric vehicles in Poland. Currently, many scientific publications deal with the topic of electromobility from the point of view of the available…

The purpose of this paper is to present the impact of the adopted accounting policy and its impact through the financial statements on the results of the financial analysis - by influencing the base data used in this analysis. The issues presented in the paper…

Organizations increasingly rely on innovation to achieve sustainable competitive advantage and ensure longer-run market performance. Ambidextrous innovation is a critical strategic framework that guides managers to channel their innovation into exploring new ideas for products, services, and processes and exploiting ideas for improving existing ones.…

E-Commerce Business-to-Consumer (B2C) is essential for businesses today, although can hold many challenges such as security and privacy. The present research aims to uncover the actual interest of developing a project in the area of E-Commerce within a developing country, Saudi Arabia (SA), and Saudi…

The article presents the results of a study on the role and place of corporate social responsibility, understood as the organisation's responsibility for the impact of its decisions and actions on society and the environment, in the practice of public relations in Poland. In addition…

Change in business organizations often leads to suffering individuals. For organizations, it remains difficult to find guidance on how to reduce this pain. The purpose of this paper is to provide a Systematic Literature Review (SLR) on the topic of Readiness for Change (RfC) in…

abstract introduces an ongoing research endeavor that specifically explores the role of chatbots in online marketing strategies. The research is a work in progress, aimed at understanding and contributing to the dynamic field of chatbot marketing. In today's dynamic digital landscape, chatbots have gained prominence…

This research article discusses the growing challenges in the healthcare sector, focusing on the key role of effective communication between medical facilities and patients. The article highlights the limitations of traditional communication methods in the face of increasing demands and expectations. In response to these…

Production planning plays a key role in a manufacturing process. A well-built planning system enables effective synchronisation of the resources held by a production company in relation to the demand for finished goods. Manufacturing companies are looking for tools, methods that enable efficient and functional…