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IBIMA Publishing

IBIMA Publishing is an academic publisher of 40+ open access journals and provides unrestricted open access to all of its journals to scholars from around the world. IBIMA publishing stresses on academic excellence, research rigor, knowledge dissemination, and collaborative scholarly efforts. It builds on years of strong academic worldwide reputation of IBIMA Conferences since 2003.

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List of journals

Latest Articles

09
SEP
2026

AI-driven Innovation in English for Specific Purposes: Advancing Sustainable Pedagogy in Business and Legal English Education

Journal of Innovation and Business Best Practice
As AI continues to change the educational ecosystem, its integration into language instruction creates new opportunities for sustainable, skills-based learning. This article explores the role of artificial intelligence (AI) tools in accelerating innovation in English for Specific Purposes (ESP), with special focus on Business and…
09
SEP
2026

Balancing Customer Effort and Communication Outcomes in Chatbot and Human-Agent Customer Interactions: A Quantitative Study

Journal of Marketing Research and Case Studies
In digital era, organizations continue to face a significant dilemma between the efficiency of automation and the quality of human-centered service. Existing literature has extensively studied chatbot adoption, customer satisfaction, and technology acceptance; yet, there is limited empirical evidence on the balance between customer effort…
08
SEP
2026

The Relevance of Content Authenticity And Consumer perceptions of User-generated and Brand-generated Content: Mixed-Methods Approach

IBIMA Business Review
The purpose of this research was to explore how user-generated content (UGC) and brand-generated content (BGC) shape and influence consumer impressions. A mixed-methods approach was used, incorporating data from an online survey (n = 171) and semi-structured interviews (n = 5). This research was grounded…
09
SEP
2026

Heuristic Static Analysis of OOXML-Based Word Documents for Malware Identification

Secure and Accessible Software Systems: 47SE 2026
This paper presents a lightweight heuristic framework for static analysis of Microsoft Word Office Open XML (OOXML) documents aimed at early identification of potentially malicious files without executing their content. The proposed method analyses the internal structure of decompressed document containers to extract structural and…
09
SEP
2026

QUESTIFY: An Intelligent Application for Creating, Submitting and Assessing Open-Ended Questions

Advanced Intelligent Systems and AI: 47AI 2026
The assessment of open-ended questions remains a challenging and time-consuming task in higher education, requiring significant teacher effort and often leading to inconsistencies in feedback and evaluation. This paper presents Questify, an intelligent educational platform designed to support the complete lifecycle of open-ended question assessment,…
09
SEP
2026

Natural Language to Problem Formulation for the ScheLoc Optimization Problem Using Large Language Models

Advanced Intelligent Systems and AI: 47AI 2026
The manual transition from natural language descriptions to formal mathematical models is a critical yet underappreciated bottleneck in operations research. This paper evaluates the feasibility of using Large Language Models (LLMs), specifically ChatGPT and Gemini, to automate the formulation of the complex Scheduling-Location (ScheLoc) problem.…
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