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IBIMA Publishing

IBIMA Publishing is an academic publisher of 40+ open access journals and provides unrestricted open access to all of its journals to scholars from around the world. IBIMA publishing stresses on academic excellence, research rigor, knowledge dissemination, and collaborative scholarly efforts. It builds on years of strong academic worldwide reputation of IBIMA Conferences since 2003.

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Latest Articles

09
OCT
2024

The Use of the OpenAI GPT-3 AI Technology for Marketing Content Purposes

Journal of Eastern Europe Research in Business and Economics
Artificial intelligence (AI) technologies rapidly transform marketing worldwide with fast-paced content creation productivity driven by machine learning algorithms generating heightened interest from researchers. In recent years, AI tools helped writers by acting as a helping hand in the creation process, quick fact-checking and grammar correction.…
08
OCT
2024

Analysis of Product Claims on Natural Cosmetics Packages

Journal of Marketing Research and Case Studies
Cosmetics package is not only a promotional element, but also part of a company's marketing strategy. It is not only intended to protect the product, but its aim is also the communication of information to the consumer, because clear and understandable labelling of cosmetics is…
07
OCT
2024

Transformative Dynamics in Private Equity: Exploring Co-investment, ESG Integration and Digitalization Strategies

Journal of Economics Studies and Research
This paper delves into the evolving landscape of private equity (PE) financing, particularly in the context of the real estate and project development sectors amidst global economic fluctuations and geopolitical uncertainties. With traditional debt financing losing its sheen, the study focuses on the burgeoning role…
04
OCT
2024

Managing The Motivation of Middle Managers And Forms of Reinforcement That Affect Their Commitment: Case Study of Advertising Agency X

Project Management, Leadership, and Organizational Dynamics in Modern Enterprises: 43MGT 2024
The aim of this paper is to identify the role and importance of motivating middle managers as a crucial element of human resources management and to highlight the challenges in this area for Advertising Agency X. The first part of the paper defines the term…
04
OCT
2024

Analysis of the Causes of The Professional Driver Shortage: A Case Study in Poland

Project Management, Leadership, and Organizational Dynamics in Modern Enterprises: 43MGT 2024
Road transport has recently been facing several groups of problems that have a significant impact on the efficiency of transportation within various supply chains. These may include, among others, the relatively frequent changes in legislation and the need for carriers to comply with their provisions,…
04
OCT
2024

Evolving Role of PMO in Contemporary Project Management

Project Management, Leadership, and Organizational Dynamics in Modern Enterprises: 43MGT 2024
The motive behind this study is to explore the evolving role of the Project Management Office (PMO) in contemporary project management, addressing the lack of comprehensive literature on PMO models and their impact on organizational performance. Despite existing studies on PMOs, there is a void…
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