Industry 5.0 is increasingly understood as a human-centric, resilient, and sustainable extension of digital industrial transformation, yet empirical evidence on its implementation at firm level remains limited. Existing studies have relied largely on conceptual discussion or expert-based prioritisation techniques, while the structural relationships among implementation…

We study the effects of batch normalization and spatial dropout on the performance of VGG-11, Network in Network, and GoogLeNet architectures. We incorporate these regularization techniques into each model and evaluate their impact on classification accuracy and average loss. Experimental results show that spatial dropout…

Greenwashing refers to deceptive green marketing strategies used by companies and organizations to enhance their competitive edge and generate higher profits by appealing to environmentally conscious consumers. This practice arises when the actions of these entities do not align with the claims they make regarding…

This paper develops and demonstrates a six-step methodological procedure for analysing online competitor communication in a sector-specific e-commerce environment. The procedure is intended for marketing managers who need to transform observable online signals into structured evidence for competitor benchmarking and decision-making. The empirical application focuses…

The study aims to examine the relationship between food-related lifestyle patterns and physical activity among young consumers. The motivation for this research stems from the growing importance of promoting healthy lifestyles and understanding how different lifestyle dimensions interact, particularly in the context of diet and…

The aim of this article is to analyze the importance of long-term relationships with pilgrims in the activities of pilgrimage organizers in the context of partnership marketing. The study demonstrates that these relationships are multidimensional and encompass both functional and emotional-spiritual aspects. It emphasizes that…