Latest articles

09
Sep
2024

ESG in the Sustainability Report and the Impact on Investors’ Choices: A Literature Review

Journal of Accounting and Auditing: Research & Practice
The literature highlights an increase in interest in information on sustainability and CSR policies and highlights an increase in the number of sustainable and responsible investments. Although there are already studies that analyse the impact of ESG on Stakeholders, but more work must be carried…
06
Sep
2024

Enhancing Financial Performance through Social Responsibility Disclosure: A Study of Industrial Companies in Palestine

IBIMA Business Review
Social responsibility disclosure (SRD) has become a pivotal topic in various economic sectors as it develops firms’ reputations, attracts new customers, and raises their market shares. Therefore, many entities are concerned with clarifying their role in their communities by providing voluntarily financial support to achieve…
05
Sep
2024

Uncovering the Relations between Customer Knowledge Management and Open – Innovation – A Cluster Analysis

Journal of Innovation and Business Best Practice
The innovation capacities of today's companies are the basis of their adaptability and sustainability. Knowledge, information, and data are increasingly important resources. The ability to attract and internalize external knowledge in the company and the involvement of clients, partners, consumers, and other stakeholders are essentially…
04
Sep
2024

The Impact of Artificial Intelligence in Shaping Advertising Strategies for SMEs: Systematic Literature Review and Qualitative Research

Journal of Marketing Research and Case Studies
Today, digital advancements in business challenge SMEs to reach and engage with their target audiences through advertising. Traditional advertising strategies require modification, as consumer behaviors are changing. Therefore, they view ads differently on various platforms. Nevertheless, Artificial intelligence gained wide opportunities in various industries, and…
03
Sep
2024

Performance Analysis on Deep Fake Detection

Communications of the IBIMA
A deepfake is a type of synthetic media, image, video or audio of a person in which their physiognomy has been digitally altered, using artificial intelligence, particularly deep learning techniques, so that they appear to be someone else, typically used maliciously or to spread false…
02
Sep
2024

The Impact of Artificial Intelligence and Social Media on Relationship Marketing for Customer Satisfaction

Journal of Marketing Research and Case Studies
Nowadays, artificial intelligence and social media play essential roles in relationship marketing. AI improves customer engagement with tailored suggestions or automated reactions, while social media channels are essential for SMEs to engage and interact with customers more personally. Furthermore, digital technologies have fundamentally transformed the…
30
Aug
2024

Critical Success Factors Affecting Multinational Companies Selecting an Expatriate for An International Assignment: Qualitative Research

Communications of the IBIMA
International companies decided to enter in different countries worldwide by establishing subsidiaries. These subsidiaries could be a representative office of the headquarters or a full fledge subsidiary with all competencies. In most of the cases companies decided in advance which positions in the subsidiary should…
30
Aug
2024

The Locus of Control and Attitudes towards the Economic System and Social Issues: Quantitative Research from Poland

Journal of Eastern Europe Research in Business and Economics
Purpose: The main aim of this research is an investigation of attitudes towards the economic system and social issues. It was assumed that these attitudes depend on personality traits, locus of control being one of them. Methods: The study group consisted of 371 students. The locus…
29
Aug
2024

Impact of Audit Committee Independence and Expertise at Company Level in Streamlining ESG Reporting: Quantitative Research

Journal of Eastern Europe Research in Business and Economics
The purpose of this research is to establish the impact of the independence and expertise of the Audit Committee (CA) on the reporting of environmental, social, and governance (ESG) information for companies in the global automotive and truck manufacturing sector, as well as its influence…
28
Aug
2024

The Effect of AI-driven Talent Management on Organizational Performance among Retail SMEs:A Systematic Review

IBIMA Business Review
In light of the rapid advancement of AI technology, it is crucial to monitor the impact of AI technology on organizational structure and operations, internal business processes, customer interactions, and the business model. This paper offers a comprehensive examination of the current state of AI…