Latest articles

26
Sep
2024

Impact of Reputation and Brand Image on the Intention to Purchase Educational Services in Private Universities in Perú

IBIMA Business Review
In Peru, higher education has experienced significant growth due to the fact that public universities are unable to meet the demand of many young people who wish to pursue a university degree. In this context, the reputation and brand image of private universities are key…
23
Sep
2024

The Relevance of the Cross-Border-Student Mobility along the Hungarian-Romanian Border Region

Journal of e-Learning and Higher Education
The settlements inhabited by the Hungarian minority in Romania have mixed (with Hungarian and Romanian language) and partly segregated (Hungarian) school network. After the Romanian integration to the European Union and the simplification of border crossing, the Hungarian minority along the Hungarian-Romanian border, a new…
20
Sep
2024

Economic Aspects of Operating Condo Hotels: Qualitative Research in Poland

Journal of Eastern Europe Research in Business and Economics
The aim of the article is to identify the key economic aspects of the operation of condo hotels. The paper considers the Polish condo hotel market. The research hypothesis is as follows: condo hotels are a noteworthy and at the same time risky form of…
17
Sep
2024

Towards Efficient Memory and Type Safe Modelling of Multi-agent Games: Development of Amfiteatr – Simulation and Reinforcement Learning Tool Written in Rust

Journal of Software and Systems Development
This paper presents conception and architecture description of memory and type safe library as a tool to simulate multi-agent conflict situations with reinforcement learning support. The presented work discusses the creation of computer models compatible with the conception of games in extensive form. The document presents…
12
Sep
2024

No IT Background? No Problem: Develop Your HRM Application Using Google Workspace

IBIMA Business Review
An organization can boost its human resource management performance by implementing digital technology. While such notion is widely acceptable, in practice, not all organizations can afford the technology. For small medium enterprises, digital technology for HRM can be costly. Neither having their own IT team…
10
Sep
2024

Financial Markets Integration and the Consequences for Financial Stability

Journal of Eastern Europe Research in Business and Economics
Financial integration, as part of the financial market union, implies closer interaction between global economies. The positive contribution of digitization can be found in the specialized literature, but it fails to provide an overview of the link between financial intermediation indicators and the use of…
09
Sep
2024

ESG in the Sustainability Report and the Impact on Investors’ Choices: A Literature Review

Journal of Accounting and Auditing: Research & Practice
The literature highlights an increase in interest in information on sustainability and CSR policies and highlights an increase in the number of sustainable and responsible investments. Although there are already studies that analyse the impact of ESG on Stakeholders, but more work must be carried…
06
Sep
2024

Enhancing Financial Performance through Social Responsibility Disclosure: A Study of Industrial Companies in Palestine

IBIMA Business Review
Social responsibility disclosure (SRD) has become a pivotal topic in various economic sectors as it develops firms’ reputations, attracts new customers, and raises their market shares. Therefore, many entities are concerned with clarifying their role in their communities by providing voluntarily financial support to achieve…
05
Sep
2024

Uncovering the Relations between Customer Knowledge Management and Open – Innovation – A Cluster Analysis

Journal of Innovation and Business Best Practice
The innovation capacities of today's companies are the basis of their adaptability and sustainability. Knowledge, information, and data are increasingly important resources. The ability to attract and internalize external knowledge in the company and the involvement of clients, partners, consumers, and other stakeholders are essentially…
04
Sep
2024

The Impact of Artificial Intelligence in Shaping Advertising Strategies for SMEs: Systematic Literature Review and Qualitative Research

Journal of Marketing Research and Case Studies
Today, digital advancements in business challenge SMEs to reach and engage with their target audiences through advertising. Traditional advertising strategies require modification, as consumer behaviors are changing. Therefore, they view ads differently on various platforms. Nevertheless, Artificial intelligence gained wide opportunities in various industries, and…