Latest articles

03
Sep
2024

Performance Analysis on Deep Fake Detection

Communications of the IBIMA
A deepfake is a type of synthetic media, image, video or audio of a person in which their physiognomy has been digitally altered, using artificial intelligence, particularly deep learning techniques, so that they appear to be someone else, typically used maliciously or to spread false…
02
Sep
2024

The Impact of Artificial Intelligence and Social Media on Relationship Marketing for Customer Satisfaction

Journal of Marketing Research and Case Studies
Nowadays, artificial intelligence and social media play essential roles in relationship marketing. AI improves customer engagement with tailored suggestions or automated reactions, while social media channels are essential for SMEs to engage and interact with customers more personally. Furthermore, digital technologies have fundamentally transformed the…
30
Aug
2024

Critical Success Factors Affecting Multinational Companies Selecting an Expatriate for An International Assignment: Qualitative Research

Communications of the IBIMA
International companies decided to enter in different countries worldwide by establishing subsidiaries. These subsidiaries could be a representative office of the headquarters or a full fledge subsidiary with all competencies. In most of the cases companies decided in advance which positions in the subsidiary should…
30
Aug
2024

The Locus of Control and Attitudes towards the Economic System and Social Issues: Quantitative Research from Poland

Journal of Eastern Europe Research in Business and Economics
Purpose: The main aim of this research is an investigation of attitudes towards the economic system and social issues. It was assumed that these attitudes depend on personality traits, locus of control being one of them. Methods: The study group consisted of 371 students. The locus…
29
Aug
2024

Impact of Audit Committee Independence and Expertise at Company Level in Streamlining ESG Reporting: Quantitative Research

Journal of Eastern Europe Research in Business and Economics
The purpose of this research is to establish the impact of the independence and expertise of the Audit Committee (CA) on the reporting of environmental, social, and governance (ESG) information for companies in the global automotive and truck manufacturing sector, as well as its influence…
28
Aug
2024

The Effect of AI-driven Talent Management on Organizational Performance among Retail SMEs:A Systematic Review

IBIMA Business Review
In light of the rapid advancement of AI technology, it is crucial to monitor the impact of AI technology on organizational structure and operations, internal business processes, customer interactions, and the business model. This paper offers a comprehensive examination of the current state of AI…
27
Aug
2024

Performance Comparison of RESTful Web APIs using a Test Suite: .NET vs. Java Spring Boot

Journal of Software and Systems Development
Modern web development methods use full-stack to split front-end (client-side) and back-end (server-side) components. Front-end technologies involve what the user sees and interacts with, and back-end technologies involve the server-side logic, databases, and server configuration. Both sections can be technologically independent, yet there’s a need…
26
Aug
2024

Analysis of the Determinants of Economic Growth: An Empirical Study on the EU-28 Countries

Journal of Eastern Europe Research in Business and Economics
This paper investigates the impact of determinants on economic growth within the EU-28 countries, over a period of 10 years. The database is collected from the official websites of Eurostat, the World Bank, and The Heritage Foundation, and includes the dependent variable, measured as GDP…
29
Jul
2024

Efficiency of Education Financing in Rural Polish Communes

Journal of Eastern Europe Research in Business and Economics
Financing education is a primary responsibility of local government units in Poland. Rural communes often struggle with limited financial resources, which negatively affects the quality of educational infrastructure and the availability of teachers and, in the long run, translates into the quality of human capital…
25
Jul
2024

The Impact of Business Investment on Euronext Stock Returns: A Study of Companies Listed at Amsterdam, Brussels, Paris, and Lisbon Stock Exchanges between the Years 2017 and 2022

IBIMA Business Review
The objective of this work is to analyze the impact that the investment from companies has on a number of Euronext stock returns. For the analysis, we used the Generalized Method of Moments (GMM) to collect a sample of companies from the stock exchanges in…