The Influence of Materialistic and Ethical Values on the Purchase Intention of Counterfeit Luxury Goods: The Case of Malaysian Undergraduates
Journal of Marketing Research and Case Studies
This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods. 200 questionnaires were distributed physically and via online. Items were adapted from the Muncy-Vitell, Spears-Singh, and Belks scales to measure ethics,…