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The pandemic caused by COVID-19 has left its mark on humanity as a whole. Consumers have reflected on their lifestyles, which has led them to prioritize health, well-being, and care for the environment by deciding to buy healthier products. Green Marketing is a strategy for…

The course intention of print design is to teach students about layout design and how a physical print book is designed and formatted. By incorporating Augmented Reality (AR), the physical print book is believed to achieve outcome-based learning objectives for undergraduate students in improving their…

This research work investigated the impact of individual factors such as the knowledge and experience of Saudi bank employees on the Audit Expectation Gap (AEG) and inquires if the gap can mediate the relationship between individual criteria and loan decision performance. To validate the hypothesis…

The economic security and management of information are crucial elements for the functioning of stakeholders in the free market economy in the XXI century. Indeed, they are inherently interlinked as well. Firstly, without an adequate level of security, information or finance, it is impossible to…

Individuals with high organizational commitment protect organizational heritage, share organizational goals and remain in the organization in good and bad times (Batugal & Tindowen, 2019). So, this research intended to determine the level of organizational commitment and to determine whether the type of employment contract…

Romanian undergraduate education system has undergone radical changes in the area of digitalization during the last years. Both Romanian authorities and private stakeholders contributed to this transformation. This paper has the goal to present an extensive overview of the most important measures in terms of…

The purpose of this paper is to explore the applicability of AI marketing for creating data-driven marketing strategies. Notably, the paper illustrates the existing circumstances of artificial intelligence in marketing practice. Besides, this paper argues for awareness of AI for customer satisfaction, employing AI to…

The COVID-19 pandemic has already struck a hard blow, affecting economies all over the world. At the current juncture, it still represents a relevant source of uncertainties, as new variants have recently emerged and witness a fast spread. To these adds the threat to economic…

This paper aims to investigate how mature manufacturing organizations (MMO) can achieve radical innovation from a cultural perspective. ‎Thus, exploring and outlining key factors of organizational culture ‎that influence and facilitate radical innovation in mature manufacturing organizations play an essential role in this study. Constructive-interpretivism…

The bedrock of any economy is a strong and efficient banking system. The smooth running of a country’s economy is dependent on how well and fast is the banking industry able to adapt its operations to changes and how well they are able to tackle…