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Rapid diffusion of mobile telephone services is accompanied with low satisfaction and high switching behavior many markets. Despite the popularity of technology diffusion studies in marketing literature, limited research concentrate on the impact of marketing mix variables vis-à-vis clients’ satisfaction. Much fewer studies were conducted…

This project involves the design and development of a mobile application, called Mobile Bar-Code (MB-C) that uses the bar-code concept in the process of check-in to the provider’s venue or facility. The MB-C integrates both web and wireless technologies. It provides a wireless service, over…

Nowadays Knowledge Management (KM) is the key factor for the organizational success and survival. In the competitive business environments, managing knowledge involve strategic management processes. The processes consist of formulation stages, implementation stages, and controlling stages. With a systematic strategic management approach, organizations are able…

Information and communication technology (ICT) has been the main focused of Malaysian government to strengthen the small and medium enterprises (SMEs) in the country. However, scholars in resource-based view acknowledge that sustainable competitive advantage can only be achieved through building a co-specialised ICT competence between…

This paper seeks to analyze the influence of consumers’ moral intensity, perceived risks and moral judgment in purchasing pirated software by using the issue-risk judgment (IRJ) model. Moral intensity includes magnitude of consequence, social consensus, probability of effect and temporal immediacy; perceived risks of consumers…

This paper investigates the differences between the impacts of transparency in the US and European Corporate Bond Markets by studying the criticisms of transparency in the US markets from European markets perspective. The study makes two assumptions namely as the level of understanding on transparency…

New knowledge may perhaps be the only remaining and one of the most critical sources of competitive advantage available to an organization in the 21st century. This is true; more so, as previously available traditional resources may no longer offer any significant competitive advantage. To…

The fast growing demands of customers that face organizations are concerned with the acquisition of new customers. In this approach Knowledge has become a key source for organizations to improve the competitive advantage. Therefore, Knowledge Management (KM) is viewed as one of the most interesting…

The purpose of this paper is to evaluate customers’ general expectation and perception of insurers in terms of services offered at the insurance service counter (ISC). Other than that, this paper also examines the relationship between the demographic factors and SERVQUAL mean score. The study…

Small and Medium Enterprises (SMEs) are key economic sector in Malaysia and the Malaysian government have over the past decades promoted development and growth initiatives such as ICT implementation to advance their overall economic agenda. This paper, therefore, examines the factors and adoption patterns of…