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The importance of the relation between targeting and positioning strategies is amplified in the context of the green market, as a result of the difficulty that many companies face in attracting an important customer base. The purpose of this paper is to provide a perspective…

Digital transformation and digitalization in general have made a significant impact on the service industry, including banking, commerce and renting. Technology, including mobile applications, has converted traditional and formerly inseparable services into ones that can be used from any place and at any time. The…

The aim of the paper is to review antitrust practices in the digital age, where competition is taking on new forms and content in new markets where they tend to have an absolute monopoly. Thus, more and more often witness the fact that products on…

In a world context of transition from a resource-based economy to a knowledge-based economy, marked by the strong progression of information technologies and the fourth industrial revolution, entrepreneurship education and the support to entrepreneurial students are heralded in a very optimistic and voluntary manner at…

The quality of financial statements is the fundamental issue in terms of the reliability of the accounting conducted by those who prepare them. Since the beginning of the 21st century, and with the growing concerns regarding  the data released in financial statements, the development of…

The purpose of this study is to identify the origins of the digital economy and where it is heading, by looking at its main roots and analyzing its trends. As a base for this bibliometric research, the papers within the research environment and the identified…

The evolution of financial reporting and information technology disruption has increased challenges in the accounting profession.  Accounting practitioners have raised concerns that accounting graduates seem to possess sufficient technical knowledge, but somehow, they lack the required soft skills such as communication and analytical thinking. The…

Introduction: The term “hybrid” has been used in many ways relating to hybrid library professionals; libraries that combine an academic and corporate purpose or a library and museum’s purpose; the use of hybrid instruction methods; a library that combines public and private spaces; reactions of…

Job satisfaction of employees of organizations is a determinant of their success, high productivity of employees. Creating such a positive work environment require high demands on the work of managers - on their approach to their subordinates, on the style of leadership. An individual approach,…

Digital marketing and social networks are progressively becoming the most important communication tool in almost all business areas. This has considerably increased the information available online. In the tourism context, these developments have had a considerable effect, as they have altered the way tourists search…