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This study attempts to portray individuals’ intentions to spread information to others on social media by linking with The Theory of Planned Behaviour (TPB). This study is focused on the topics on behavioural intention in information sharing on social media among new millennials or digital…

Taking into account the growing importance of tourism, there is an increasing number of studies on the area and, for this reason, its conceptualization has also undergone changes, influenced either by the development of the activity or by social, economic, environmental and structural changes that…

The paper deals with research where communication skills and Machiavellianism of employees in the workplace in terms of selected socio-demographic data were determined. The research was carried out by a questionnaire focused on the analysis of communication skills of employees and the detection of Machiavellianism…

In today’s world, an enormous number of challenges emerged that are closely linked to the accelerated and disruptive expansion of new technologies, along with the COVID-19 crisis. As information technologies (IT) have become an integral part of the new world, they impact all segments of…

The aim of the research was to examine the differences and connections in assessing people's life satisfaction in terms of selected socio-demographic indicators. Two hypotheses examined the differences between men and women in assessing selected attributes of employee satisfaction, and correlations between age and selected…

Real customers are one of the most valuable assets for commercial organizations. Maintaining a long-term relationship with consumers is a priority challenge for companies in a highly competitive environment, as customers are currently exposed to excessive volumes of information, raising their level of resistance to…

The widespread presence of the Internet in people’s lives has transformed the way consumers look for and buy a variety of goods and services. Shopping online is nowadays a popular way for a considerable number of individuals, giving rise to numerous forms of alternative shopping…

Creativity has become an essential indicator of the competitiveness of nations, but there is still a lot of space left for discussion when it comes to the definition of creativity. Through reviewing the relevant literature to the definitions offered by different scholars, this paper uses…

The pandemic caused by COVID-19 has left its mark on humanity as a whole. Consumers have reflected on their lifestyles, which has led them to prioritize health, well-being, and care for the environment by deciding to buy healthier products. Green Marketing is a strategy for…

The course intention of print design is to teach students about layout design and how a physical print book is designed and formatted. By incorporating Augmented Reality (AR), the physical print book is believed to achieve outcome-based learning objectives for undergraduate students in improving their…