Latest Communications of International Proceedings articles

05
Dec
2020

Creating A New Development Path on The Example of the Łódź Special Economic Zone

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
In this article a new development path was created on the example of the Łódź Special Economic Zone. The main research effort in this case is focused on finding an event that gives a particular phenomenon a "cause and effect sequence with deterministic properties. This…
05
Dec
2020

Need for Entrepreneurial Orientation from The Perspective of Different Organizational Levels

Entrepreneurship and Innovation in a Global Context: 36Entrep 2020
The entrepreneurial orientation is a very important construct to assure the proper functioning of an organization. For the purpose of this article, a five-dimensional concept of the entrepreneurial orientation has been adopted. This article aims to identify the challenges and threats that must be faced…
05
Dec
2020

Hiding and Disliking Fashion Brands Posts or Page in Social Media Among Generation Z – Case of Poland

Social Media Marketing and Consumer Behavior: 36eMKT 2020
The advent of social media has revolutionized the approach to marketing activities. The presence of brands on social networking sites is not only an obligation but also a big challenge for marketers and people responsible for managing these activities. Social media provide the possibility of…
05
Dec
2020

Macro Conditions for the Functioning of a Joinery Production Company in the Situation of an Unpredictable Economic Slowdown

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
The basis of the functioning of every enterprise is its ability to move efficiently and effectively in the business space. This ability depends on a number of conditions, both intra-sectoral, on which the company can have a direct impact, as well as macro-environmental, political and…
05
Dec
2020

Communication in Social Networks as Basis for Building Relations with Consumers in Retail Business in Latvia

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Retail sector has always been an important source of revenue for the national economy. The retail business processes and consumer formation differ in each particular case, but it always involves interrelation between several parties and serve a special purpose. Consumer satisfaction and its management have…
05
Dec
2020

Assessment of the Use of Forward Sale for Property Transaction in Lagos State, Nigeria

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
The study assesses the use of forward sale for housing delivery in Lagos state. The research was conducted to explore forward sale as a veritable instrument for reducing housing deficit in the State. The study was a survey research that involved the use of structured…
05
Dec
2020

The Effects of Company CSR on Generation Z – Example of an Insurance Company

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
The purpose and the objective of this paper are to examine the essence of the social responsibility concept by way of an example of a respected Serbian company doing business in the insurance industry, with a special focus on the opinions and attitudes of Generation…
05
Dec
2020

Factors Affecting Indonesian Customers’ Intention to Invest in Green Sukuk

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Climate change is occurring today due to the widespread exploitation of natural resources undertaken by humans in order to meet their needs. To deal with these problems, it is necessary we play an active role in preventing and/or dealing with climate change, such as using…
05
Dec
2020

Types of Mobile and Virtual Consumer Interactions

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Consumers find mobile and online shopping very convenient and cost effective. Online shopping would secure greater ubiquity and scale, given the current global pandemic. Different apps and web sites provide the appropriate platform for ecommerce transactions, medical needs through telemedicine, and entertainment through online movie…
05
Dec
2020

Switching in Donation Behavior Using Financial Technology during the Covid-19 Pandemic in Indonesia

FinTech, Blockchain, and Digital Finance: 36FinTech 2020
Social restrictions and suggestions to stay at home in the era of the Covid-19 pandemic have changed Indonesian people's habits to interact with one another, including donation activity. This study aims to determine the factors contributing to Donation Switching Behavior from the use of cash…