Latest Communications of International Proceedings articles

05
Dec
2020

Research of Social Media Channels as A Digital Analytical and Planning Technology of Advertising Campaigns

Social Media Marketing and Consumer Behavior: 36eMKT 2020
In Russia social media, in particular instant messengers, have advanced rapidly in recent years. The most popular ones are WhatsApp, Viber, Skype, Telegram. The purpose of this article is to systematize factors of market positioning of social media channels as a digital analytical and planning…
05
Dec
2020

Crystalizing the Effect of Facebook Marketing on Customers Purchasing Behaviour

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Technology and internet have played a crucial role in most of the organisational activities. The advances in technology are making a huge impact on how we use social media. In this dispensation, the traditional marketing methods have become small segment of the various approaches used for marketing and…
05
Dec
2020

The Well-Being of Russian Regions under Threat: Economic and Social Impact Assessment of COVID-19

Economic Impact of COVID-19 Pandemic on Countries Around the World: COVID36ECO 2020
The purpose of the study is to reveal the nature and consequences of the economic and social impact of the coronavirus pandemic on the dynamics of Russian regions development. The authors described the economic consequences of the pandemic for the regions of the Russian Federation…
05
Dec
2020

Using an Extended Technology Acceptance Model to Explore Digital Marketing and Consumer Buying Behavior

Social Media Marketing and Consumer Behavior: 36eMKT 2020
With the advent of AI, businesses get deeper real-time insights into what customers want and based on these insights, businesses can create a personalised experience for every individual customer. The online marketing media adopting AI applications has influenced the customers buying behavior and is essential…
05
Dec
2020

Analysis of Global Connections. Countries Closer and Further in Development in Globalization

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
Globalization currently affects every person and every sphere of his life. For this reason, we have financial, social, cultural, political, ecological, economic and even globalization, as shown by recent global events related to COVID19, perhaps even globalization of illness. Globalization is not new but is…
05
Dec
2020

Promoting a Heritage Sports Tourism Place Strengthens Loyalty to Tourist Destination: The Case of Ancient Olympia in Greece

Tourism Development, Behavior, and Sustainability: 36Tourism 2020
The ancient Olympia is the birthplace of Olympic Games which have started on 776B.C. in Greece. Ancient Olympia was, also, a place for the worship of Zeus, the Head of the 12 Gods in ancient Greece. Relevant research includes the papers of The Temple of…
05
Dec
2020

Evaluating the Impact of a Country’s Scientific Activity on the Provision of Its Economic Security

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
The purpose of the article is to assess the impact of individual countries’ scientific activity on their economic security. Research methods are as following: index method, ranking, cluster analysis and regression models development. The research of the dependence of a country’s economic security on the…
05
Dec
2020

Advanced Information Technology in Romanian Companies

Information Technology and Organizational Innovation: 36ISM 2020
A wide range of scientific articles, as well as studies and research in the field of IT for business, highlight the significant opportunities that arise with the global spread of advanced information technologies and the cloud computing model, both in terms of the possibilities of…
05
Dec
2020

A Brief Overview of Islamic Syndicated Financing

Finance, Markets, and Economic Stability: 36FIN 2020
The growth of the Islamic banking and finance industry has developed a demand for innovative and more complex Islamic financing products to serve the needs of various banking customers, especially among corporate consumers, ranging between mid-corporate to large corporate firms. A mid-corporate and large corporate…
05
Dec
2020

Regional Export Standard Tools 2.0

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
To ensure the sustainable development of the national economy, export potential plays a big role, the formation of which occurs at enterprises that are independent participants in foreign economic activity. The implementation of export simultaneously indicates the efficient operation of the enterprise in terms of…