Hereditary Consumption of Herbs and Marketing Communication influence in Nigeria and Zambia
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Consumption of herbs is increasing in various parts of the world. However, in many African countries, public perception of hereditary consumption of herbs is yet unclear especially as regards to marketing communication. In Nigeria and Zambia for example, tradition, religion, level of education, economy, healthcare…