Latest Communications of International Proceedings articles

20
Dec
2020

Corporate Social Responsibility – How to Change the Attitude of the Top Management from Image to Real – A Case Study of a Listed Company

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
The purpose of this article is to take up the discussion about how to change the unethical behaviors of top management in relation to corporate social responsibility (CSR). The research is based on a case study of a company listed on the Polish Stock Exchange…
20
Dec
2020

A Main Barriers to Improve the Effectiveness of Execution of IT Projects Intended for the Polish Public Administration

Public Administration, Governance, and Smart Cities: 36PublicAdm 2020
A diagnosis of the condition of key Polish IT projects, subsided by the European Union structural funds, implemented to the benefit of public administration during the period 2004-2015 has shown that practically all large projects have ended up with more or less spectacular failures. The…
20
Dec
2020

Formation of a Safe Digital Educational Environment as the Basis for Solving Economic Security Problems in the Conditions of the Formation of an Innovative Economy

Challenges and Opportunities in the Digital Economy: 36DIGECO 2020
The central link in ensuring economic security in the education system is the economic security of an educational organization. The economic security of an educational organization depends on a large number of factors of a very different nature, duration and scale, which determines its essence.…
20
Dec
2020

Technological and Media Platforms: Redefinition of Meanings as Symbolic Power over the Discourse

Information Technology and Organizational Innovation: 36ISM 2020
Redefining the meanings of such social terms as “likes” and “friends” on Facebook is a popular practice. In terms of consistency, the (auto)-redefinition of the term “platform” is itself particularly important from a media management perspective. The article proposes to consider the redefinition of meanings…
20
Dec
2020

Green Roofs – A Solution for the Sustainable Development of Urban Space

Sustainability and Environmental Management: 36ENV 2020
Urban green is fast diminishing in the dense cities resulting in a multitude of socio cultural and environmental problems. Urban ecology is the direct victim to the diminishing greens contributing to some extent towards global warming. Green roof concept as it has the potentialities to…
20
Dec
2020

Fostering the Engagement on the Companies’ Facebook Pages in the Fuel’s Retail Sector

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Social networks change the way how companies realize their marketing activities. Potential customers become part of companies' marketing activities instead of just being passive participants. The ability to actively involve customers thus becomes a critical factor in the success of marketing activities. The study aims…
20
Dec
2020

Evolution and Modern Solutions in Managing Sales Competitiveness Based on Trade Calculation

Accounting, Reporting, and Financial Analysis: 36FINACC 2020
The main competitive advantage of the world economy at the present stage is the ability to reduce costs in the competitive struggle of the world market participants. For the most accurate cost management, calculation is necessary, which, according to the hypothesis of the study, is…
20
Dec
2020

Potential Application of Land Art in Marketing

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Modern companies intend to implement and communicate sustainable business practices. Moreover, marketing communications aim to attract attention of target audiences through differentiation. At the same time, philosophy of Land Art movement and high visibility of its artworks have a great potential to be appealing to…
20
Dec
2020

Quality Cost Calculation as Data Source for Kaizen Costing System

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
The automotive industry sets new standards not only for quality management (ISO/TS 16949:2016) but it also inspires to search for effective production methods such as lean production, agile production and tools supporting their management processes in a global car supply chain. One of such tools…
20
Dec
2020

The Effect of Job Satisfaction, Fair Treatment and Cooperativeness on Employees’ Whistle Blowing Practices

Employee Relations and Strategic Human Resource Management: 36HR 2020
This study aims to examine the factors influencing employees’ whistle blowing practices. Specifically, this study examines the effect of job satisfaction, fair treatment and cooperativeness among the employees in the public listed companies. This study utilizes the Miceli-Near-Dworkin model that discusses on the characteristics of…