Latest Communications of International Proceedings articles

The purpose of this article is to analyse the perception consumer generations have on influencers’ posts on various Social Media platforms such as blogs, YouTube, Instagram and Facebook. The research methodology will consist in interpreting the results of a questionnaire applied to a number of…

The paper addresses the methodology of research on the sustainable development of the Eurasian Economic Union (EAEU) financial market, the main elements of which include relevant concepts, hypotheses and approaches to testing these hypotheses. The paper describes the most important initiatives in the field of…

The manuscript focuses on the fact that creating shared value (CSV) is a new managerial practice of improving the financial efficiency of a business and ensuring the effective cooperation between the state, business, and society. The correlation of relative volumes of positive and negative factors…

Burnout is an increasingly prevalent syndrome among physicians, with specific organizational factors contributing to its alleviation. This study aimed to assess the prevalence of burnout, its association with Internal Marketing (IM), and the use of IM practices within Romanian health care organizations. 332 Romanian physicians…

Aspects related to the country of origin of the brand are traditionally identified with cultural identity, political climate, language, history, landscape relief, economic and technical development, as well as religiosity and population. Based on these elements, the country's image can also be understood as an…

The article is devoted to the analysis of the issue of customer service in logistics. The article indicates theoretical aspects relating to the issues of logistic customer service defined in the literature. Customer service finds close connections with all logistic processes taking place in the…

Purpose: The theoretical purpose of this article is to identify customer behaviour in a multi-channel sales environment in terms of all marketing mix components: product - stock availability, price - differentiation level, promotion - additional terms and conditions, distribution - delivery and return options. The…

The study investigated the financial sustainability of the public federal higher educational institutions in Nigeria.  The population of the study comprised twenty-five (25) Public higher educational institutions from four (4) geo-political zones and Abuja.  Secondary data were sourced from Annual General Warrant from the Office…

The effectiveness of public management depends on the civil service performance. Civil service is one of the types of public service. Since one of its priorities is personnel policy, civil servants deal with the issues related to the social, legal and professional spheres. A civil…

One of the main functions of the state is the purchase of goods, works and services to meet public needs. More than 30 thousand tender organizers are undertaking procurement activities in Ukraine in the public sector of the economy. The annual volume of public procurements…