Latest Communications of International Proceedings articles

03
Dec
2020

Theoretical Aspects of Financial Support of Agricultural Enterprises in the Context of Modern Conditions

Agricultural Economics, Agri-Food Systems and Rural Development: 36AGRI 2020
Theoretical approaches to the definition of the essence of the concept of «financial support» of an enterprise are presented, the evolution of this concept is traced. The economic content of the financial support of an agricultural enterprise is disclosed. The relationship between the category «financial…
03
Dec
2020

E-Commerce Organizations in the Global Market Place: A Systematic Review of Digital Marketing Literature

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Despite the growing prominence of e-commerce organizations and digital marketing as a branch of marketing management, there is paucity of research that attempted to describe the trends of scholarly outputs in this field of research. In addition, literature search reveal that African scholars pay little…
03
Dec
2020

The Effectiveness of ‘Travel Fair’ Social Media Marketing Activities towards Customer Response in the Airlines Industry

Social Media Marketing and Consumer Behavior: 36eMKT 2020
This study aims to analyze the effectiveness of using Social Media Marketing Activities (SMMA) on brand equity and customer response in the aviation industry. The survey was conducted on 173 respondents who knew the ad of the travel fair program through social media and had…
03
Dec
2020

The InsurTech/FinTech and the Services Marketing Nexus: A Theoretical Framework

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Financial technology is the product of technological advances on the financial side of the global economy. It has created a new and emerging form of finance in emerging companies that has posed a challenge to conventional banks. On the other hand, a fierce competitor may…
03
Dec
2020

YouTube Immersion as A Content Marketing of Experiences

Social Media Marketing and Consumer Behavior: 36eMKT 2020
This article describes YouTube as an immersive medium on a level not as much of interface operation as of communication practices driving attention engagement with the content as the main source of experiences. The operation of the service will be analysed with regard to both…
03
Dec
2020

Impact of Distance Education on The Learning of University Students, Period 2009 – 2019: A Review of The Scientific Literature

Innovations in E-Learning and Digital Education: 36eLEARN 2020
In recent years, tele-education has been catalogued thanks to the massification of the Internet as an accepted means of learning due to the acquisition of new technologies and access to large amounts of information for distance learning. The following work aims to specify the level…
03
Dec
2020

Value Perception of Private Educational Institutions’ Students on Co-Taught Virtual Entrepreneurship Courses

Innovations in E-Learning and Digital Education: 36eLEARN 2020
Concrete and widely available evidence for effectiveness of virtual co-taught classrooms from most important stakeholder i.e. the student is lacking. It is the student who receives the education the way policy makers’ desire. However, this paper provides an insight into student stand point on such…
03
Dec
2020

The Impact of The Online Teaching & Learning on Engineering Students’ Competencies

Innovations in E-Learning and Digital Education: 36eLEARN 2020
The current research aims to reveal how this period of online classes has affected students' lives professionally and socially and what learning methods they have approached during the pandemic to cope with the information received in various ways. Due to the pandemic, teachers had to…
03
Dec
2020

The Impact of Big Data on Financial Management: Labor Market Perspective

Information Technology and Organizational Innovation: 36ISM 2020
The paper examines the impact of big data technologies on financial management. The main contribution is the model of perspectives of big data impact on financial management supplemented with skills influenced the finance manager profession. The paper fulfills the research gap about the impact of…
03
Dec
2020

Identification of the Dependence of the Hungarian Capital Market on the Leading Capital Markets in Europe

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
The subject of the article concerns the issue of interdependence between capital markets and the problem of identifying the long-term equilibrium between these markets. The phenomenon of interdependence between markets is an element of their functioning, however, the progressive globalization of world economies significantly strengthens…