Promotion in the Creative Industries: A Case Study of the Perspective of Micro and Small Business Owners from the Publishing Industry Subsector
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
This paper aims to describe the theoretical differences in the application of marketing in the creative industries compared to traditional sectors of the economy, and identify, through statistical analysis, factors affecting the perception and opinion of the representatives of companies on the importance of promotion…