Latest Communications of International Proceedings articles

03
Dec
2020

Celebrity Endorsement in Advertising in the Context of Consumer Protection Law

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
There is a maxim repeated by goods and services providers in Poland which says that „advertising is the leverage of trade”. In market economy, new goods and services proliferate causing market expansion and increased competition. In such a challenging environment businesses have to strive to…
03
Dec
2020

Navigating Uncharted Waters – The Shipping Sector’s Response to the COVID-19 Pandemic and Its Impact on The Perishable Food Supply Chains

Economic Impact of COVID-19 Pandemic on Countries Around the World: COVID36ECO 2020
The global reefer trade of perishable food products (e.g. meat, vegetables) safeguards rising demand for food globally, contributing to the struggle against famine or malnutrition worldwide. Unfortunately, the COVID-19 pandemic has not spared shipping. Although the maritime sector has experienced many crises in its history,…
03
Dec
2020

The Pricing Policy for Hotel Services in Poland in the Light of Surveys

Tourism Development, Behavior, and Sustainability: 36Tourism 2020
The main purpose of the article is to present the results of the survey on pricing strategies for hotel services in a selected region of Poland, namely the Kujawsko-Pomorskie and Pomorskie provinces. The survey was carried out twice, with a five-year interval, i.e. in 2014…
03
Dec
2020

Understanding the Cyclical Relationship between Stock Prices and Inflation

Finance, Markets, and Economic Stability: 36FIN 2020
Households tend to increase their spending as income increases which could have significant impact on inflation in any economy. Millions of households have lost and made incredible wealth in the stock market; however, economic and finance literatures have not focused on how changes in stock…
03
Dec
2020

The Security of Personal Data during Cross-Border Transmission in the Integrated Information System of the EAEU in the Context of the Digitalization of the Economy

Information Technology and Organizational Innovation: 36ISM 2020
The current stage of development of society is characterized by an increasing role in the field of information. Currently, technical means allow for the collection and processing of significant amounts of socially significant data necessary for the effective functioning of state mechanisms, the flow of…
03
Dec
2020

Slowbalisation – Evidence of a Slowdown in Internationalisation

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
In recent years, the term ‘slowbalisation’ has appeared in the economic literature, meaning changes in the global economy slowing down the process of the internationalisation of economic activity. These changes are characterised by a marked slowdown and even a regression of international economic relations. The…
03
Dec
2020

The Level of Sustainability of Enterprise’s Activity as Assessed by Employees – Comparative Analysis in Poland and India

Sustainability and Environmental Management: 36ENV 2020
The article aims to diagnose the sustainability of enterprises' activities in the assessment of employees, and its relations with practices used in the enterprise for sustainable development. It was also decided to establish whether employees would like their companies to operate sustainably. Quantitative and qualitative…
03
Dec
2020

Overview of the Continuous Improvement Methodologies used in Organizations

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
Nowadays organizations are facing a tremendous wave of change due to various factors such as globalization, technology development, unstable economic environment and specialized workforce. In this context, managers need a series of instruments for obtaining performance in the organizations they are leading, while at the…
03
Dec
2020

Market Efficiency of Alternative Investments

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
Market efficiency theory, introduced by E.Fama, is not only the most popular but also the most discussed theory of modern finance. According to the theory, security prices immediately and fully reflect all relevant information. The empirical research has focused primarily on financial instruments and stock…
03
Dec
2020

Long-Term Dynamics and Features of The Russian Arctic’s Economic Development

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
This research aims at studying main trends in the economic development of the Russian Arctic region since 1950-2018. In accordance with the results of this analysis, the author has identified three conceptually different periods in the development of the Russian Arctic zones which involve an…