Latest Communications of International Proceedings articles

This paper examines the mediating role of behavioral intention on the relationship between the three determinants of technology adoption and actual use of e-learning. Therefore, a quantitative method was used and the data was collected from the Higher Colleges of Technology (HCT) in the United…

According to the market evolution, the biggest companies express the desire to create quality through satisfaction, while building a management of a real customer culture that use customer satisfaction inside the business model. The case study presents how the customer satisfaction level influences the developing…

The basis and a comprehensive part of the company's marketing efforts is a marketing communication. It is a strategy within a company or individual to reach the target market through various types of communication tools. Proper and effective marketing communication not only ensures the improvement…

The trend of students’ food selection today has changed in line with the prevailing development. Food is no longer seen as only a necessity in life, but it also reflects the social status of students that sadly manages to overrule health issues and academic achievements.…

The research targets to get information regarding the fish and fishery products consumption, preference and the factors that influence the decision to buy, in association with the socio-economic characteristics of the consumers and to make an assessment of how the availability of information related to…

Over the last decade, technological innovations and the Internet have significantly influenced global consumer markets, with investments in IoT (Internet of Things) reaching $3 billion by 2020. IoT devices, ranging from smart mattresses to fitness wearables, enhance user experiences but face challenges like perceived utility,…

The research is aimed at identifying the specifics of spillover effects that occur in the economic system in the process of digital development, as well as developing conceptual principles for their assessment. The authors attributed the direct effect of investing in digitalization to the growth…

The aims of this paper are to analysis potential of honey plants for an intensive beekeeping. This research on biological diversity has shown that pollination is a primary service within the ecosystem that is threatened worldwide. By harnessing the potential of honey plants, in this…