Elucidating the Consumer Perception for Coir Composite Furniture: A Move towards Sustainable Consumption
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The present research aims to understand the perception of respondents pertaining to furniture made of Coir Composite Board. The study made an attempt to measure the strength of various attributes in order to get a better insight with regard to CCB as an environment friendly…