Latest Communications of International Proceedings articles

28
Jul
2021

Positive Psychology in Marketing: A Study from Indian Marketing Context

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Positive psychology is a new field of science in this modern era that can be characterized by the science of positive subjective experiences, positive personality traits and positive organizations that ensure people's quality of life and well-being.  In today's world, positive psychology has expanded its…
28
Jul
2021

The Influence of Neuromarketing Tools on Student Interest and Memory: Empirical Evidence from Kazakhstan

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
This paper is a part of an ongoing series of papers, remaining a work in progress. The purpose of this article is to increase the interest of students of higher education institutions of the Republic of Kazakhstan in learning through the use of neuromarketing tools.…
28
Jul
2021

Customer Engagement in Marketing Management: Scale Development and Validation

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
This study advances the conceptualization and operationalization of customer engagement (CE) as the object of marketing management. Past scholarship has only partially addressed the dimensionality of CE behaviour and the need of the holistic approach to the variety of CE manifestations in profitable CE management.…
28
Jul
2021

The Impact of CSR on Customer Loyalty in Banking: The Role of Mediating Factors

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
The purpose of the current study is to examine the direct and indirect effects of Corporate Social Responsibility (CSR) activities undertaken by banks on consumer loyalty. Increasingly often, banks struggle to retain customers who are loyal to two or more brands.  CSR is an increasingly…
28
Jul
2021

Sensors Variety for UAVs Swarms Modeling and Simulation Purposes – cPSOm Algorithm Use Case

Innovations in Artificial Intelligence, Machine Learning and Intelligent Systems: 37AI 2021
In this paper considerations of further researches in modeling and simulation of Unmanned Aerial Vehicles (UAVs) swarms are presented. This considerations concern listing and description variety of sensors assembled in aircrafts and its possible impact and capabilities when applied in specific modification of particle swarm…
28
Jul
2021

Analysis of the Mechanical Components Quality in Automotive Industry

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
In the automotive industry effective the quality management is crucial and is regarding every enterprise in the long supply chain. As the producer formed and for the largest automotive concerns we regard car parts formed of best quality for the indicator of our action. In…
28
Jul
2021

Women Empowerment in Management in Lebanon Women’s Contribution to Economic Development and The Effects of The Gender Wage Gap

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Women represent approximately half of the global human capital but continue to remain one the most underutilized resources since their contribution to economic development is hindered by various barriers. Sustainable economic growth can only be achieved by fully allowing women to become economically empowered which…
28
Jul
2021

Risk Factors Assessment for Intermodal Transport of Frozen Cargo

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
Intermodal transport of food perishable cargo is associated with a risk that may lead to these cargoes quality loss. The aim of the article is to analyze the risk factors associated with intermodal transport of frozen cargoes in refrigerated containers. The article considers a case…
28
Jul
2021

Quarantine Process Management – Case of Poland

Impact of COVID-19 Pandemic on Organizational Management and Human Resources Practices: COVID37MGT 2021
The COVID-19 pandemic and the related quarantine have become a great challenge for societies and governments. The aim of the article is to present, analyze and evaluate the management of the quarantine process in Poland. The applied research methods included a critical study of specialist…
28
Jul
2021

Conditions and Challenges for Building Startup Ecosystems: Recommendations Regarding Public Support for Startup Ecosystems in Poland

Entrepreneurial Frontiers - From Leadership to Social Business: 37LEAD 2021
The article aims to analyze selected factors determining the development of startup ecosystems on the example of Poland. The theoretical part presents the definitions of a startup and startup ecosystem. Factors influencing the development of startup-friendly ecosystems, which significantly affect the innovation of global economies,…