Latest Communications of International Proceedings articles

At present, effective marketing is a precondition of success of companies as well as organizations in non-profit sector. Marketing is a tool that helps to get information on what people want and need, how they behave in purchasing process. All relevant information are then adopted by…

Currently, the field of globalization is expanding among multinational companies. It is the processes of globalization that have a strong impact on individual companies. Those in the world economy create significant differences that can affect the position of companies in the market environment or their…

Reducing the carbon footprint in manufacturing operations is becoming more and more critical. While enterprises continue to adopt various sustainability strategies in manufacturing, such as energy efficiency and zero-net emissions, petroleum-based plastic products such as Styrofoam continue to be utilized as standard packaging materials in…

Students’ participation in research projects contributes significantly to the quality of education at universities by increasing students' soft and hard skills and hence - their attractiveness on the labour market, ameliorating final theses, and allows to select the most talented students who should be encouraged…

In article it is presented the essence of online commercial service, defined its quality and there are discussed quality attributes. Based on the studies of the literature, it has been proved that there is a gap in the research on the quality of online commercial…

The aim of the paper was to present the results of research on the competences of students/graduates. The research was conducted among students of public university, participants of the project “Be Creative - human resources development for the business services sector”. The project was implemented…

Socio-economic development of EU countries is significantly diversified. These differences relate to:  labor market, living conditions, salaries and expenses, education, environmental conditions and protection and foreign trade. On the basis of EUROSTAT data, an attempt was made to divide the EU countries into groups with…

Organizations use advertising, as well as other means of communication, to send messages that can get a response from the target audience, either behavioral or perceptual. Thus, advertising can be defined as a persuasive means of communication, which aims to change the attitude of its…

In our paper we intended to verify the relationship between the NPS and other customer satisfaction measures commonly used in consumer research. We collected the results of 10 customer satisfaction surveys, we harmonized and combined all the data and used a simulation with the bootstrap…

The internet has transformed the economics of communication, creating a spirited debate as to what is the liability of internet intermediaries like internet service providers in India. Existing liability schemes generally join traditional fault-based liability rules to broad internet-specific liability exemptions. Internet intermediaries, on the…