Malaysian Consumers’ Shopping Behaviour After the First Phase of Movement Control Order (MCO) Announcement
Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The annoucement of the restrited movement control due to the COVID-19 pandemic could bring food shortage fear among the netizens. Thus, this paper presents the descriptive data and analysis on goods purchasing behaviour among consumers immediately after the announcement of the first phase of Movement…