Selected Drivers of Employee-Based Brand Equity and Perceived Corporate Reputation of Private Universities in Southern Region of Nigeria
Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
In a service-providing organisation like universities, the development and sustenance of a strong brand is usually seen as the principal function of the Marketing /Sales Department and Corporate Affairs Unit. This practice relegates the employees of other departments in the drive for competitive advantage and…