Latest Communications of International Proceedings articles

The study reveals the possibilities of defining the boundaries of the development of the Russian financial system in the context of: (1) the organization of monetary relations as an intra-system orderliness and consistency of interaction between subsystems; (2) management – ensuring the preservation of the…

Cruise ships are a certain type of floating cities of entertainment. Ship owners invest in various facilities for travellers and ensure that aboard their ships the highest quality sophisticated needs are satisfied. Cruise ships are also workplaces for many crew members and on board personnel,…

Doctrina, being sui generis a source of international public law, pursuant to the content of Article 38 of the ICJ Statute, provides an auxiliary source of adjudication and advisory opinions, which is to serve the Court in defining provisions of the law. Regardless of how…

The article presents a classic model of consumer behaviours and contemporary concepts describing the market decisions of buyers. There are analysed changes in process of purchasing decisions observed during last times – from linear EKB model to the non-linear model of the customer's purchase path.…

Social sphere development and the increase of national welfare are priority areas of the socio-economic policy of many countries in the world. However, in some countries this policy is highly effective and demonstrates high results (for example, equalization of social inequality, increasing the volume and…

It has been argued that the effectiveness of the state policy in the field of economic security of Ukraine can be assessed according to criteria and indicators of efficiency of the public administration system and the activities of certain public administration entities in the field…

The purpose of this paper is to provide a perspective on the relation between targeting strategy and green brand positioning strategy. The research method used was the in-depth individual interview, conducted among specialists from organic certified companies, who have in their portfolio a green brand…

Under Omnichannel Conditions, Consumers Should Not Experience Differences In The Level Of The Offer And Service Regardless Of The Channel Used To Make A Purchase. The Aim Of The Article Is To Identify Consumer Choices In The Omnichannel Together With The Assessment Of The Level…

The article discusses the development of an integrated Internet marketing program in the activities of a B2B company within the framework of the simultaneous use and interconnection of several online communication channels with target consumers to achieve the company's marketing goals. The actual tools of…

Purpose: The aim of the paper was to present the results of the research concerning the value of using one of the forms of partnership marketing which is customer relationship management. The unique nature of the article is that customer relationship management is about pilgrimage…