Latest Communications of International Proceedings articles

The article discusses the development of an integrated Internet marketing program in the activities of a B2B company within the framework of the simultaneous use and interconnection of several online communication channels with target consumers to achieve the company's marketing goals. The actual tools of…

Purpose: The aim of the paper was to present the results of the research concerning the value of using one of the forms of partnership marketing which is customer relationship management. The unique nature of the article is that customer relationship management is about pilgrimage…

Hierarchical and nonhierarchical clustering algorithms are applied in this paper in order to classify customers in one luxury goods company according to the relevant clients’ attributes in an SQL Server database. After conducting a hierarchical cluster analysis, dendrograms are used to visualize customer groups, which is…

The school education that is currently being developed is still based on a traditional learning model where the students do not make use of their creativity and tend to be passive subjects with little initiative, insecurity, and scarce interest in the learning process. This generates…

Teaching staff is the main factor in educational processes. In the modern system of the Russian education, there are many problematic points, including the teaching staff. Among them there can be the teaching staff aging, underdevelopment of the advanced training and retraining of teaching staff’s…

The aim of the paper is the assessment of the maturity level of the implementation of Industry 4.0 solutions in production and logistics subsystems in automotive industry companies located in Poland. The automotive sector is one of the key branches of the global economy. Automotive…

The aim of this paper is to present a part of a virtual microgrid laboratory. This virtual laboratory has two functions: it constitutes a framework through which students can conduct experiments using simulation software and it also functions as a remote control to a physical…

The article proposes an interpretation of the meaning of experience marketing as a tool in the process of sacralisation of products, and in a broader context – the so-called secular religion accompanying some contemporary big tech organizations. The article is of theoretical nature and the…

The subject of the study is a quantitative and qualitative analysis of processes, taking into account the outsourcing strategy. The publication justifies the need and purpose of performing analysis on data held by organizations and discusses a selection of two data analysis methods that are…

The growing usage of social media is changing the way brands interact with customers and answer their needs and wants. Marketers are using various means to reinforce their brands’ image and positioning, promoting customers’ satisfaction and engagement. Despite its growing acceptance by companies and customers,…