Advertisements and Their Effectiveness Among Young People: An Example of a Message About Aid Activities Related to The War in Ukraine
Trends and Strategies in Marketing and Consumer Behavior: 39MKT 2022
In the conditions of increasing access to the media, advertising continues to play an important role in the transmission of information. Public service announcement is a special form that aims to induce socially desirable changes, promote positive patterns of behavior, attitudes or draw attention to…