COVID-19 Influence on Place Branding in Georgia: Challenges and Opportunities
Marketing Strategies in the Face of COVID-19 Pandemic: COVID37MKT 2021
The paper evaluates impact of the global challenge COVID-19 on the place branding of Georgia. It is analyzed which challenges, new trends, approaches and opportunities were posed by the new corona virus in place branding direction, that first appeared in 2019 in the city of…